Analysis

Groupon buys Ideeli for US $43M in cash and moves into fashion

Groupon has acquired ideeli, a flash fashion retailer, for US $43 million in cash in order to widen the net of consumers using its platform for more than daily deals. Ideeli’s acquisition underlines Groupon’s current yearning to expand into new product categories,after accomplishing its US$260 million acquisition of LivingSocial’s Ticket Monster business in Korea.


Analysis: Will there be enough Ad dollars for Fusion?

Fusion, the cable channel  joint venture from ABC-Univision, last week announced  it is launching on October 28. The new channel will launch in millions of households nationwide. Six of the nation’s biggest cable distributors have already agreed to carry the network, including Cablevision, Charter, Cox, AT&T U-verse, Verizon FiOS and Google Fiber. When asked by Portada […]


Should the NewFronts and UpFronts be merged?

The NewFronts, which take place this week in New York City,  are intended to play an important part in driving digital video from a US $4.1 billion business to a US $9 billion business over the next three years, as researcher E-marketer expects. But then, of course, on May 13, the TV Upfronts start, the […]


Analysis: 5 Questions and Answers about the Panregional Advertising Market

What is the Panregional Advertising market? Our just published report defines the panregional advertising market as advertising placements bought in two or more Latin American countries by buyers outside of those countries. The advertising is usually bought out of so-called panregional media buying hubs, most notably South Florida (Miami). Below 5 questions and answers about […]


Analysis: The iPhone 5 and Apple’s dominance

Much has been said and written in recent years about smartphones that could become “iPhone killers”— from competitors such as Samsung and its Galaxy models, who adopted Google's Android platform, to the launch of Windows Phone 7 and the expectations it generated at the time (along with its Nokia alliances).


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.