We talked to Augusto Romano, CEO of DIGO Hispanic Media, about him joining Portada’s Council System and his company’s unique offering. Caribbean Hispanics account for 16% of the U.S. Hispanic Population, but there aren’t many agencies addressing them as a separate segment.
WPP’s GTB has acquired hispanic-focused advertising agency Zubi Advertising Services, Inc in the U.S.
Zubi is headquartered in Coral Gables, Florida with offices in Los Angeles and Detroit and its’ client roster includes Ford Motor Company, J.P. Morgan Chase Bank, N.A., and Dunkin’ Donuts.
WPP’s GroupM announced a simplified management structure in the U.S. and Canada centered around two fundamental pillars: media investment and platform services.
International media agency network Local Planet has announced an expansion of its operations to Latin America with the official presentation of its regional leadership team and local agency partners.The first Latin American agencies to join the network are IGNIS Media Agency in Argentina, Media Management & Partners in Puerto Rico, Eurobusiness Market in Cuba, Avante Marketing & Medios in Miami and Plus Mobile as a regional partner. New partner agencies from other Latin American countries are under negotiation.
Publicis Groupe has announced structural and leadership changes for Publicis Media, the network that groups previously separate media agencies and operations.Steve King, CEO of Publicis Media, which oversees all the media agencies, is hoping the moves enable a greater leveraging of scale when competing for new accounts.
Max Ramirez has been appointed Director of Advertising and Multicultural Sales at iHeart Media. Ramirez will lead the Multicultural advertising sales efforts for iHeart Media integrated properties.
Furnishings giant Ikea has decided to conduct a global global media agency review for its US$ 400 million worth account.
The review will be handled by Consultancy ID Comms.GroupM’s MEC, which has the U.S. assignment.
Former Yahoo Senior Media Executive Aric Austin has recently joined Zoomin.TV as Global Head of Business Development.Austin will focus on two core business areas: the continued distribution of Zoomin.TV’s professional video content among publishers worldwide and also the development of premium native advertising opportunities.
What: Fast food giant Taco Bell has consolidated its traditional media assignment with Publicis Groupe’s SMG’s Spark after a formal review. Digitas, also part of Publicis Groupe,
Elevator Pitch: Think big and act small is the mantra of this Huntington Beach agency that’s infused with the maverick surfer ethos. Secret Sauce: Thinking