Join Us at the Marketing in Multicultural America Summit, NYC, March 5

Agency-Profile

WPP Buys Zubi Advertising — finally :-)

WPP’s GTB has acquired hispanic-focused advertising agency Zubi Advertising Services, Inc in the U.S.
Zubi is headquartered in Coral Gables, Florida with offices in Los Angeles and Detroit and its’ client roster includes Ford Motor Company, J.P. Morgan Chase Bank, N.A., and Dunkin’ Donuts.

Local Planet Expands Into Latin America

International media agency network Local Planet has announced an expansion of its operations to Latin America with the official presentation of its regional leadership team and local agency partners.The first Latin American agencies to join the network are IGNIS Media Agency in Argentina, Media Management & Partners in Puerto Rico, Eurobusiness Market in Cuba, Avante Marketing & Medios in Miami and Plus Mobile as a regional partner. New partner agencies from other Latin American countries are under negotiation.

Antoinette Zel and Diego Prusky Launch Content Performance Firm “The Story Room”

Antoinette Zel & Diego Prusky create one-stop shop for brands targeting US Hispanic & Latin America.Based in Miami, The Story Room’s client roster includes BBC Worldwide Latin America, Scripps Interactive/Food Network Latin America, Mattel / Barbie & American Girl, Sony Music, NBC Universal, Syfy, E! Entertainment Latino, Anheuser-Busch Presidente, Los Tigres del Norte, Marc Anthony, Gente de Zona and Marco Antonio Solis.

Omnicom Media Group Reveals Data Focused New Media Agency

Omnicom Media Group, the media services division of Omnicom Group Inc., has announced the launch of its third agency network, Hearts & Science. Hearts & Science opens its North America based operation this month with Procter & Gamble as its inaugural client four months after winning the US$2 billion P&G North America media review.

Publicis Groupe Announces Structural and Leadership Changes

Publicis Groupe has announced structural and leadership changes for Publicis Media, the network that groups previously separate media agencies and operations.Steve King, CEO of Publicis Media, which oversees all the media agencies, is hoping the moves enable a greater leveraging of scale when competing for new accounts.

Ikea to Conduct Global Media Agency Review

Furnishings giant Ikea has decided to conduct a global global media agency review for its US$ 400 million worth account.
The review will be handled by Consultancy ID Comms.GroupM’s MEC, which has the U.S. assignment.

MSE, Horizon Media and MP & Silva Partner on Global Initiative

Monumental Sports & Entertainment has announcen a plan To expand its global branding and sales footprint.Global Sports rights agency MP & Silva, Scout Sports & Entertainment, and Bungalow Media+ Entertainment join Forces in unique Marketing, Analytics, Sales and Branding Partnership.

Ex-Yahoo Aric Austin joins Zoomin.TV

Former Yahoo Senior Media Executive Aric Austin has recently joined Zoomin.TV as Global Head of Business Development.Austin will focus on two core business areas: the continued distribution of Zoomin.TV’s professional video content among publishers worldwide and also the development of premium native advertising opportunities.

AGENCY PROFILE:The Media Kitchen, How Chefs Cook Up Media Plans

In our second Agency profile, Susan Kuchinskas covers The Media Kitchen and how entrepreneurial “media chefs” cook up the best media plans at an agency that prides itself on its culture. The Media Kitchen was spun out of kirshenbaum bond senecal + partners in 2001, and it’s been riding the waves of digital change ever since.