Advertising campaigns

Award Spotlight: Top Digital Innovator and Top Panregional Marketer Nominees

Find out the PortadaLat Nominees for Top Digital Innovator and Top Panregional Marketer, and vote for your favorite. Voting is open through May 19 to determine the winners. Below are the 21 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!


Marketer Interview: Katrina Plummer Equity Brand Manager Honey Maid

Honey Maid, a Mondelēz International brand, recently released the latest chapter in the “This Is Wholesome” campaign, which underscores importance of acceptance in the changing American culture. The campaign will be distributed on TV, online and in cinema through September 2016 in the United States. We spoke to Katrina Plummer, Equity Brand Manager, Honey Maid, Mondelēz International, who provided us more specifics.


Papa John’s first 60-second TV Commercial Enhances Commitment to “Better ingredients”

What: Papa John’s released its first 60-second TV commercial, which shows  founder John Schnatter’s beginnings claiming better ingredients in order to appeal to more selective customers. Why it matters: In addition to the TV spot, Papa John’s will use 15-second video clips on the company’s website. In all, the company will spend US$100 million a year to eliminate artificial ingredients and […]


Hyperlocal Digital Strategies: Identify Consumption Habits to Determine Levels of Acculturation

In the fifth article of our series on Hyperlocal Digital Strategies presented by MAXPOINT, Amy Gittelman, General Manager, National Agency Sales, at MAXPOINT, says that multicultural marketers need to ensure that their ads are actually reaching the right audience segments by paying attention to important details like consumption habits, which can help identify which audiences are of higher or […]


MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.