José Bello, Dana Bonkowski, Darcy Bowe, Cynthia Dickson, David Queamante and Jessica Roman are agency executives with decades of experience in marketing and advertising. Their insights are a valuable light in this moment of uncertainty around how to best approach multicultural marketing.
We talked to Circus marketing CEO Bruno Lambertini about priorities for marketing innovation and how to survive through the digital revolution. The world of marketing is changing at an accelerated pace, agencies like Circus Marketing, that are willing to take risks and invest in a smart way, will survive in the new economy.
We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media.
Hispanic players, which make up nearly a third of opening day rosters, are starting to be used in national campaigns, even for non-sports brands. Brands may be catching up to the crossover appeal of the sport’s top Latino stars.
Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.
It’s the first time an immersive, interactive insert has been made. Its appealing technological features are meant to create interest in the new Camry, and could set a new creative path for other car manufacturers.
Gravity has announced the arrival of multicultural strategist Xavier Turpin as Vice-President of Client Services and Strategy. In this role, Xavier will lead multicultural strategy for Gravity’s clients.
TurboTax has added a Hispanic-oriented ad in Spanish to its “Nothing to be afraid of” campaign, which addresses the fear of doing taxes. It is aimed at giving confidence to Latinos and ensuring relevance of TurboTax among acculturated and unacculturated consumers.
After a competitive review, Domino’s has named The community as its U.S. Hispanic agency of record (AOR).
Peter P. Snitzer Jr., CEO, Conffianz, explains social media is helping the beauty company grow, during Portada’s 11th Annual Multicultural Advertising and Media Conference.
Thanks to all who joined us for a phenomenal #Portada17. If you remember nothing else, here are the top three things you need to take away.
Find out the PortadaLat Nominees for Top Digital Innovator and Top Panregional Marketer, and vote for your favorite. Voting is open through May 19 to determine the winners. Below are the 21 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!
Honey Maid, a Mondelēz International brand, recently released the latest chapter in the “This Is Wholesome” campaign, which underscores importance of acceptance in the changing American culture. The campaign will be distributed on TV, online and in cinema through September 2016 in the United States. We spoke to Katrina Plummer, Equity Brand Manager, Honey Maid, Mondelēz International, who provided us more specifics.
Facebook is reportedly planning to close its ad exchange FBX that allows advertisers to buy desktop ads.The move is said to be part of Facebook’s shift to mobile now that mobile has become its’ main source of traffic and revenue.
Jorge Inda Meza, U.S. marketing director for the Western region at Anheuser-Busch, talks to Portada about why now is a good moment to bring Estrella Jalisco beer to the U.S..
Felix Palau, Tecate’s VP, talks about why the Mexican beer is going after U.S.-Hispanic Millennials, and why the brand chose the sports of boxing and soccer as its focus in engaging with new consumers.
From November 30 to December 27th, retailers Big Lots, who have over 1400 stores in 48 states across the U.S., will be running the CELEBRA BIG holidays campaign featuring the iconic character “El Chavo,” the animated character based on the beloved Mexican television personality created by Roberto Gómez Bolaños.
What: Papa John’s released its first 60-second TV commercial, which shows founder John Schnatter’s beginnings claiming better ingredients in order to appeal to more selective customers. Why it matters: In addition to the TV spot, Papa John’s will use 15-second video clips on the company’s website. In all, the company will spend US$100 million a year to eliminate artificial ingredients and […]
In the last article of our series on Hyperlocal Digital Strategies presented by MAXPOINT, we introduce “The Multicultural Field Guide”, an e-book where experts discuss the key trends and strategies for today’s advertisers.
In the fifth article of our series on Hyperlocal Digital Strategies presented by MAXPOINT, Amy Gittelman, General Manager, National Agency Sales, at MAXPOINT, says that multicultural marketers need to ensure that their ads are actually reaching the right audience segments by paying attention to important details like consumption habits, which can help identify which audiences are of higher or […]