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Advertising campaigns

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.

Award Spotlight: Top Digital Innovator and Top Panregional Marketer Nominees

Find out the PortadaLat Nominees for Top Digital Innovator and Top Panregional Marketer, and vote for your favorite. Voting is open through May 19 to determine the winners. Below are the 21 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!

Marketer Interview: Katrina Plummer Equity Brand Manager Honey Maid

Honey Maid, a Mondelēz International brand, recently released the latest chapter in the “This Is Wholesome” campaign, which underscores importance of acceptance in the changing American culture. The campaign will be distributed on TV, online and in cinema through September 2016 in the United States. We spoke to Katrina Plummer, Equity Brand Manager, Honey Maid, Mondelēz International, who provided us more specifics.

Facebook to Shut Down Desktop Ad Exchange FBX

Facebook is reportedly planning to close its ad exchange FBX that allows advertisers to buy desktop ads.The move is said to be part of Facebook’s shift to mobile now that mobile has become its’ main source of traffic and revenue.

Big Lots Launches CELEBRA BIG! Holidays Campaign featuring El Chavo

From November 30 to December 27th, retailers Big Lots, who have over 1400 stores in 48 states across the U.S., will be running the CELEBRA BIG holidays campaign featuring the iconic character “El Chavo,” the animated character based on the beloved Mexican television personality created by Roberto Gómez Bolaños.