Mundial Media has appointed Gerardo (Gerry) Ramirez as Chief Growth Officer. Ramirez will lead strategic initiatives, partnerships, and operational optimizations. Mundial Media, the first AI-enabled
Allianz, Papa John’s, Walgreens… and other brands targeting the U.S. consumer right now.
In 2023 we interviewed dozens of brand marketing decision makers in the Portada network. Eight tips they provided you need to be in the know about for 2024.
The Art of Being Latin, the first-of-its-kind two-day multimedia cultural experience on December 9-10 brought to you by NTERTAIN for Miami Art Week 2023. MIAMI,
The news of the purchase of a majority stake in MyCode by Ariel Alternatives valuing the company at US $400 million, triggers interesting thoughts on the value of minority ownership and the overall state and valuation of media and ad-tech companies involved in multicultural marketing. Why is Univision’s valuation so low? Is there a minority-owned valuation premium? Let’s analyze …
Private investment firm Ariel Alternatives, LLC and My Code, a leading multicultural media and marketing services company, today announced the completion of a strategic transaction.
Soccer marketing – including sponsorships, experiential activations, advertising/branded content, and influencer marketing – is in most marketers’ mouths. But do brand marketers really believe soccer will have a transformative impact on marketing? We surveyed the decision-makers, and this is what they have to say.
In an age where traditional TV is gradually being overshadowed by digital platforms, Connected TV (CTV) has emerged as a dominant force in the entertainment
Nissan, Delimex, Jack in the Box… and other brands targeting the U.S. consumer right now.
By introducing the Delimex Taquito Platter custom mold, Delimex has created a complementary product to its flagship frozen tacos and taquitos. Lauren Nowak, Brand Manager, Delimex tells Portada that the “plate is designed as a perfect vehicle for serving Delimex Taquitos and encourages consumers to purchase them to use together.
Mau Montaner will premiere The Why Podcast in Spanish in collaboration with Ntertain Studios, Audio Up Media and Siriusxm. Ntertain Studios and Audio Up Media
The NUMEES event recognized four outstanding firms for their work in reimagining advertising and marketing technology, granting $100,000 in monetary investment and consulting services to the winning start-ups.
Nationwide, Bombay Sapphire, Buchanan’s, Papa Johns, Humana… and other brands targeting the U.S. consumer right now.
With a 21.8% market share, BBVA is Mexico’s largest bank ranked by assets. The financial institution invested US $157 million in LigaMX and related properties between 2013 and 2024. That is why Portada recently talked to Alejandro Mayer, Director of Marketing Capabilities at BBVA Mexico, a key executive behind the institution’s La LigaMx soccer sponsorships.
HEINZ debuts Pickle Ketchup, Wonderful Pistachios, Kia, Freshpet… and other brands targeting the U.S. consumer right now.
Ntertain Studios announces the production of the second season of the docu-reality series Los Montaner which won the 2023 PRODU Award for the best unscripted
We explore the media channels that are making waves among this demographic, drawing insights from industry stalwarts Cayetano Chimeno, Global Partnerships Director & Country Manager Digo Hispanic Media Spain and Augusto Ghigliotti, Head of Publishers at Digo Hispanic Media,
NUMATEC Announces Partnership with Spaceback
Natanael Cano, Xolo Maridueña, Danny Ocean, Darell, Lasso, Elena Rose, and RMAND among the stars who participated in the sports and Latin entertainment activation by
We look at the latest on media agencies’ commitment to media buys targeting diverse audiences, Fox Deportes’ ‘strange’ buy of English-language Mexican National Team soccer rights, and more…
