XY Retail Appoints Alberto Riva as Chief Revenue Officer and Daniele Nizzero as Director of Solution Strategy, EMEA

The omnichannel retail solutions provider expands its presence in Italy & EMEA with key executive hires to fuel growth.

NEW YORK–(BUSINESS WIRE)–XY Retail, a leading provider of omnichannel retail solutions, today announced the additions of Alberto Riva as Chief Revenue Officer and Daniele Nizzero as Director of Solution Strategy, EMEA, to meet rising demand for XY Retail’s headless unified commerce platform.

In his new role at XY Retail, Riva will be responsible for overseeing sales and strategic partnership efforts, helping to drive the company’s worldwide growth and adoption. Riva, a seasoned entrepreneur and business leader, founded Fortech in 1993, where he championed global expansion efforts and collaborated with prestigious retailers. After selling Fortech to Micros, Riva assumed the role of Managing Director for the Micros Retail Business in EMEA, later joining Oracle to play a key role in the global growth of Xstore. In 2018, Alberto led Aptos Retail’s market expansion in Europe and successfully oversaw the TXT acquisition in Milan.

“I’m excited about XY’s potential to transform a retail sector desperate for innovation, and I’m keen to play a part in such a promising future,” said Riva. “I am looking forward to working with the team on delivering client-centric solutions and maximizing sales performance.”

Daniele Nizzero joined Micros in 2008 and played a pivotal role in the sales and implementation of Xstore across Europe. After Oracle’s acquisition of Micros, Daniele gained valuable experience in large corporate operations and a transition to Aptos allowed him to explore new technologies. At XY Retail, Daniele will lead and manage the solution strategy and consulting team in the EMEA region, developing and reinforcing relationships with customers and partners.

“Alberto and Daniele each bring a long history of leadership in retail commerce technology that will further accelerate our global growth while enhancing the client experience,” said XY Retail CEO Susan Jeffers. “They will help us move forward in our mission of helping retail brands deliver seamless commerce experiences across channels.”

About XY Retail:

XY Retail is the only headless unified commerce platform and POS built from the ground up for retail brands that want to streamline their omnichannel operations, foster meaningful customer relationships, and redefine the in-store experience for consumers and store associates. Luxury brands worldwide have adopted XY Retail’s API-driven, mobile-first cloud platform to modernize their stores and manage their entire global retail operations – from data decisioning, stock management, and order management to hyper-personalized clienteling and merchandising experiences. The platform also boosts commerce by enabling retailers to fulfill online orders up to 300 percent faster. XY Retail is headquartered in New York and Milan and operates in over 23 countries. The company is backed by Stage 1 Ventures and Monta Vista Capital.

Learn more at www.xyretail.com.


Cassady Nordeen, 718-644-0273