Top Buyers from Dover Street Market, Kith, and Hatchet Supply Expected to Attend the Men’s and Gender Fluid PROJECT New York Fashion Event

NEW YORK–(BUSINESS WIRE)–PROJECT New York returns to Iron23 January 24-25, 2023, bringing together today’s top global retailers and brands to fuse fashion, culture, and community in the bustling Flat Iron district in New York City. PROJECT NY represents what is new, now, and next in the men’s and gender fluid contemporary market with an international community attracting brands from France, Sweden, Italy, UK, Canada and Japan.

“The 2023 January edition of PROJECT New York will feature the greatest quality lineup of retailers alongside brands that have been hand-selected to represent the PROJECT community including Alpha Industries, G.H. Bass, OAS and WANT Les Essentiels,” says Edwina Kulego, Vice President of PROJECT. “PROJECT NY is like a lens into today’s cultural landscape, it will shine a light on prominent brands across a broad range of categories including denim, outerwear, contemporary streetwear, footwear, and traditional menswear. The diversity in genderfluid fashion continues to be a highlight for retailers and we are excited to usher in the latest brands within that realm.”

Attendees can expect a full fashion experience from sight to sound with the collaboration with New York Mens Day continuing into 2023 with the focus of highlighting emerging fashion designers in a nonconventional way and a soundtrack throughout the show provided by the BLK ID twin DJ’s.

Registered retailers include Westerlind, Beams Japan, Neiman Marcus, Bergdorf Goodman, Stag Provisions, Goose Barnacle, J-Crew, Ron Herman, Dover Street Market, Nordstrom, SAKS Fifth Avenue, Blue In Green, Rothmans, Hills of Kerrisdale, American Rag, KITH, Iron Shop Provisions, Steadbrook, The Armoury, Homme Essential, Hypebeast, Kafka Mercantile (UK), ShopBop, Cueva, Bill Hallman, Ray Rickburn, Patron of The New, Hatchet Supply, DLS Outfitters, Macy’s, and more.

“It’s so fun to go to PROJECT because similar designs aren’t corralled for ‘easy buying,’ instead it’s a village experience of all perspectives where a keen eye can stumble on something truly new and exciting.” -David Alperin, Goose Barnacle

Featured brands include OAS, Rails, Quartz Co. Outerwear, WANT Les Essentiels, Officine Creative, Paraboot France, NMB New York, Alpha Industries, Gilded Age Denim, Tricker’s, Tateossian London, G.H. Bass, Goodlife Clothing, Guillermo Bravo, No One Clothier, Jasper Los Angeles, Samuel Zelig, Jagvi, and more.

For more information on how to attend as a buyer or become an exhibitor visit

Members of the press can register to attend at

Follow PROJECT on social at Instagram, Facebook and LinkedIn and use #PROJECTNY to stay connected.


Representing what’s new, now, and next in men’s and women’s contemporary apparel, footwear and accessories, PROJECT is where domestic and international buyers go to be inspired by higher-end brands, find products from relevant mid-market labels, and connect with likeminded industry thought leaders and fashion insiders. Through a fusion of community, education, media, and experiences, PROJECT propels the next season’s top trends, generates global awareness, and ultimately drives commerce. For more information, please visit


Informa Markets Fashion connects and inspires the global fashion community through online experiences, industry insights, and worldwide fashion trade events including MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. From more effective manufacturing and supply chain opportunities to a discovery of inspiring collections and the newest trends in apparel, footwear and accessories, Informa Markets Fashion’s diverse portfolio supports the entire fashion ecosystem – fostering innovation and driving creativity year-round. For more information on upcoming events, please visit:


Kristin Borland

Informa Markets Fashion

[email protected]

Joe Yang

Agentry PR

[email protected]