Newly shaped role will help accelerate the Company’s growth of market share and revenue
NEW YORK–(BUSINESS WIRE)–605, a global leader in television and cross-platform measurement, analytics and attribution, announced today that Tom Keaveney, a media and tech industry veteran, has joined the company as President. He previously served as an executive at AdScribe, a Dublin-based ad tech firm with deep roots in management and processing of massive data sets. During this time, Adscribe partnered with 605 to help develop the company’s TV measurement product, 605 PLATF0RMⓇ. Keaveney will report directly to 605 Founder and CEO, Kristin Dolan.
“We were first introduced to Tom during our negotiation and subsequent acquisition of Adscribe. We are extremely enthusiastic to welcome him to the team and leverage his skill and experience in general management, sales and revenue acumen and overall executive presence,” said 605 Founder and CEO Kristin Dolan. “At a time in which our industry is changing rapidly, we are thrilled to have him leading our growth plans, with a focus on building market share and deepening client relationships.”
In this new role, Keaveney will be responsible for the company’s strategic response to opportunities to provide accurate measurement and actionable insights for a wide variety of partners and clients. As President, he will have direct oversight of the company’s Sales, Marketing and Strategy divisions. Keaveney’s appointment comes at a significant time for 605 — the company is celebrating its fifth anniversary as a leader in advanced audience analytics and is a principle voice in driving the industry towards prediction capabilities with its portfolio of products and a proprietary rigorous methodology.
“Joining 605, particularly at this moment as the company undergoes dramatic growth and with the industry evolving rapidly, is an unparalleled opportunity. I look forward to working with Kristin and the rest of 605’s talented team to add more depth around our ability to support clients across the entire lifecycle of TV advertising,” said Tom Keaveney, President of 605. “As data becomes increasingly scarce and less available, 605 is in a unique position with its long-term access to data secure, its processes around privacy robust and its analytic capabilities unmatched. I am confident that the work we are doing today will place us in a position to win based on these differentiating factors.”
Prior to joining 605, Keaveney held principal roles at several fast-growing firms, most recently at Adscribe, an advertising technology, measurement and services business that compliments 605’s measurement, analytics and attribution efforts. In 2020, 605 made a strategic investment in AdScribe and later acquired the company, expanding 605’s capabilities to serve clients in Europe and around the world.
Keaveney began his career in general management in Ireland, the US and Asia, and then joined Goldman Sachs as an M&A banker based in London and New York. Eventually he transitioned to working on the investment-side in venture capital with Lion Capital in London and the US before co-founding a series of technology businesses in the data, analytics and advanced advertising space.
605 is an independent TV measurement and analytics firm that offers advertising and content measurement, full-funnel attribution, media planning, optimization and analytical solutions on top of our deterministic TV viewership dataset covering more than 22 million households across over 200 U.S. markets. 605’s multi-source viewership dataset offers whole-home TV viewing visibility by combining the best attributes of set-top box and ACR data. 605 is unique in that its multi-source viewership dataset supports 100 percent deterministic audience measurement at the household level while being reportable second by second with proprietary projection methodologies, all in a privacy compliant manner.