The Digital Leader Is a CEO-Approved Playbook for Unlocking Technology, Unleashing Innovation

DETROIT–(BUSINESS WIRE)–With nearly nine in 10 digital transformations failing to meet expectations, Altimetrik, a global pure play digital business and digital transformation company, announces the release of a new book, The Digital Leader: Finding a Faster, More Profitable Path to Exceptional Growth, a guide for anyone looking to digitally transform their organization, one manageable step at a time. Co-authored by Founder and Executive Chairman Raj Vattikuti and Ram Charan, The Digital Leader (Wiley Press, 2022) is available in hardcover and Kindle at Amazon, Barnes & Noble, and other major booksellers.

Vattikuti, a successful and visionary entrepreneur and philanthropist, and co-author Ram Charan, a renowned advisor to CEOs and best-selling author, deliver an authoritative and engaging roadmap demonstrating how to digitalize your business by taking incremental, achievable steps that yield measurable, near-term results.

“Digital initiatives fail across all types of organizations because they are too large, too focused on technology, and too disruptive to the ongoing business,” says Vattikuti, who founded Altimetrik and developed the digital business methodology roadmap that has guided the company to consistent double-digit revenue growth.

“Through our work at Altimetrik, we have cultivated a proven strategy that has driven digital business transformation through an agile, engineering-minded approach led by practitioners. With Ram’s insight, his work with dozens of CEOs, and thoughtful perspective, we have distilled the process into key steps that lead to repeatable innovation and growth.”

In this handbook of concrete strategies and methods, the authors show readers how to identify and implement bite-sized projects that sync up with business priorities. Business leaders can learn how to find and choose between the digital enablement options available to them while discovering tools to explain their value to stakeholders and get much-needed buy-in from executives, managers, and employees. The book also contains many actual case studies that demonstrate how leaders and companies have accelerated their digital journey and achieved success. Readers can also:

  • Learn about the value of experimentation and continuous innovation, and how to generate dramatic transformation by using incremental changes to your advantage
  • Find out how to digitalize one piece of their business at a time, instead of taking on a gargantuan transformation all at once that is destined for failure
  • Discover how to bridge the technology and business worlds and help define each of them to the other

The Digital Leader is a vital resource for executives, managers, and other business leaders and also belongs on the bookshelves of IT and data professionals seeking to maximize their impact on the businesses they serve.

Chapter by Chapter

  • Chapter 1 covers a new and simpler path to digitalize your business.
  • Chapter 2 describes taking the first “bite” and wrangling data for success.
  • Chapter 3 reveals how digital business leadership can drive lasting change.
  • Chapter 4 focuses on unleashing AI and machine learning on preliminary data insights to earn quick wins by prioritizing pain points.
  • Chapter 5 provides direction on launching with select digital “enablers” and how to define success.
  • Chapter 6 uncovers new algorithms and new models that create stepped-up value for customers and shareholders.
  • Chapter 7 includes what can go wrong during business transformation and how to evolve the business without disruption.
  • Part II comprises nearly half the book, consisting of 26 case studies detailing how organizations across various industries, from CPG to healthcare to mid-size and large financial institutions, achieved digitalization.

Select Book Endorsements

“Leaders increasingly understand that it is how employees leverage technology that will drive outcomes that are enduring and self-correcting, not just transitory. Raj, a serial technology entrepreneur, has had vision and clarity on this distinction well before others did. Ram, a world-renowned business consultant, has been focused on cutting through complex business environments to help companies grow. This discourse on digital leadership is the best I have seen on creating lasting value and outcomes within enterprises by looking at things through a business lens. It’s about leveraging existing systems, data, and applications through an accelerated, collaborative and bite-sized process to drive change.”

—Manoj Singh, Chief Operating Officer (Retired), Deloitte Global

“In their book, The Digital Leader, Raj and Ram simplify the approach to building new business models and provide an excellent framework for business leaders to unlock growth and deliver tangible results. I confidently recommend their framework and the Altimetrik approach, anchored in empowering employees to leverage technology that is driven by uniquely competent and talented executives to deliver real outcomes. It’s a great approach to focus on driving outcomes and bottom-line results!”

—George Zoghbi, CEO, The Arnott’s Group

“This book is a game changer—no longer will business leaders view the IT department as disconnected from digital imperatives. Data ultimately should determine the direction of business strategy, capital allocation, and how to assess competitive threats and opportunities. Raj and Ram present the business case for driving digital solutions through leadership and innovative IT platforms that keep the plane aloft while installing a new digital engine.”

—Dennis Carey, Vice Chairman, Korn Ferry; Founder, The Prium and CEO Academy

About the Authors

Raj Vattikuti is a serial entrepreneur and philanthropist focused on solving business challenges through innovative solutions. He sold his first business for $1.3 billion in 2007 after growing it to 8,000 employees over 22 years, working with the likes of Chrysler, IBM, Unisys, and Lockheed Martin. Other successful business ventures include the founding of Synova Inc., Vattikuti Technologies, Vattikuti Ventures, Davinta Technologies, and most recently in 2012, Altimetrik, which was founded to address unmet market needs for digital business enablement and help companies identify more efficient and innovative ways to operate, simplify the complex, leverage technology, and better use data to drive their digital business strategy.

Ram Charan is a renowned CEO Coach and best-selling author known for cutting through the complexity of running a business in today’s fast-changing environment to uncover the core business problem. He has provided sage guidance to dozens of companies, including Toyota, Bank of America, Key Bank, ICICI Bank, Novartis, Max Group, UST Global, Humana, Matrix, and many more. Charan has served on the Blue Ribbon Commission on Corporate Governance and serves or has served on a dozen boards in the U.S., Brazil, China, India, Canada, and Dubai.

About Altimetrik

Altimetrik is a pure play digital business and digital transformation company unlocking growth and opportunity with speed, scale, and consistency. We focus on delivering business outcomes with an agile, product-oriented approach. Our digital business methodology provides a blueprint to develop, scale, and launch new products to market faster. Our team of 5,500+ practitioners with software, data, cloud engineering skills help create a culture of innovation and agility that optimizes team performance, modernizes technology, and builds new business models. As a strategic partner and catalyst, Altimetrik quickly delivers results without disruption to the business.


Matt McLoughlin

Gregory FCA on behalf of Altimetrik

Jeffrey Fleischman, CMO