Seamless internal and external data access creates comprehensive datasets for optimized forecasting
DALLAS–(BUSINESS WIRE)–SymphonyAI Retail CPG, a leading provider of end-to-end, integrated AI-powered merchandising, marketing, and supply chain solutions for retailers and CPG manufacturers, has announced a partnership and integration with PredictHQ, the demand intelligence company. Customers of SymphonyAI Retail CPG Supply Chain Demand Forecasting AI will benefit from more timely, accurate forecasting results through PredictHQ’s demand intelligence data.
SymphonyAI Retail CPG provides AI-driven forecasting results, which show a vast accuracy and performance improvement over traditional statistical models. However, AI-driven solutions are only as good as the contextual data provided to them, and PredictHQ enhances the quality and quantity of that contextual data. By accessing PredictHQ event data along with other existing data used by SymphonyAI Retail CPG Demand Forecasting AI, retailers gain access to even greater accuracy and reliability in their forecasts.
The partnership will result in PredictHQ’s verified and enriched event data being integrated into SymphonyAI Retail CPG’s forecasting systems. This will enable SymphonyAI Retail CPG’s customers in 17 countries to better preempt and prepare for the demand impact of events such as public holidays, school holidays, and observances.
“Faced with unrelenting supply chain chaos, retailers and CPGs who use data-driven, AI-based solutions gain deep competitive advantage and measurable business results,” said Raj Marimuthu, chief customer success officer and GM of supply chain management at SymphonyAI Retail CPG. “Our industry-leading AI modeling provides superior forecasting for retail demand planning, so customers can optimize product availability and decrease out-of-stocks, waste, and spoilage, and gain deeper insights into sales patterns and anomalies. The partnership with PredictHQ will broaden access to rich, critical data within and outside customer organizations.”
“As the pace of change in shopper demand patterns, market conditions, and supply chain constraints accelerates, demand forecasting AI that uses state-of-the-art models reduces guesswork and gives users a more strategic view,” said PredictHQ CEO Campbell Brown. “We are delighted to team with an AI innovator like SymphonyAI Retail CPG to enhance contextual data with seamless access to global and localized events, seasonality, weather, and more.”
PredictHQ, the demand intelligence company, empowers global organizations to anticipate changes in demand for their products and services. PredictHQ’s demand intelligence API aggregates events from hundreds of sources and verifies, enriches, and ranks them by predicted impact so companies can proactively discover catalysts that will impact demand. With PredictHQ, businesses gain a leg up on the competition and remain confident in their ability to meet customers’ ever-changing needs.
SymphonyAI is building the leading enterprise AI company for digital transformation across the most important and resilient growth verticals, including retail, consumer packaged goods, finance, manufacturing, media, and IT service management. SymphonyAI verticals have many leading enterprises as clients. Since its founding in 2017, SymphonyAI has grown rapidly to 2,000 talented leaders, data scientists, and other professionals. SymphonyAI is an SAIGroup company, backed by a $1 billion commitment from Dr. Romesh Wadhwani, a successful entrepreneur and philanthropist.
About SymphonyAI Retail CPG
SymphonyAI Retail CPG, a SymphonyAI vertical, is a leading provider of end-to-end, integrated AI-powered merchandising, marketing, and supply chain solutions for retailers and CPG manufacturers worldwide. Harnessing the power of AI, SymphonyAI Retail CPG solutions enhance agility, performance, and revenue growth across the retail value chain from source to consumer. Trusted by more than 1,200 leading retailers and manufacturers, SymphonyAI Retail CPG serves 15 of the top 25 global grocery retailers, the top 25 global CPG manufacturers, thousands of retail brands, and hundreds of national and regional chains. SymphonyAI Retail CPG is transforming retail and building a culture of contributing to positive change: SymphonyAI Retail CPG achieved 2022 Great Place to Work certification in all nine countries for which it was eligible.
Ketner Group Communications (for SymphonyAI Retail CPG)