MONTCLAIR, N.J.–(BUSINESS WIRE)–#b2b–Today, Strat House, LLC, an agency dedicated to strategic development of live & virtual experiences, announced the appointment of Lauren Elchoness as Senior Vice President. In this role, Lauren will oversee client services and production for the group’s domestic and international events & campaigns.

Lauren is a seasoned marketing executive skilled in delivering brand-building experiences, strategic partnerships and multi-platform campaigns. She hails from Nickelodeon where she held several positions during her 20+ year tenure with Viacom. Most recently as Senior Vice President, Nickelodeon Experiences she oversaw planning, development and execution of location-based experiences and events, including festivals, pop-ups, multi-city tours and tentpole activations. Previously, Lauren led the Integrated Marketing and Partnerships convergent account team, creating compelling promotional concepts that drove brand awareness and market share across the television, digital, social and off-channel portfolio.

“We are thrilled to have Lauren joining us in this leadership capacity,” said Strat House CEO, Erin Mills. “Her unique understanding of entertainment & lifestyle brands coupled with extensive expertise in both internal and client marketing events will be instrumental to our strategic approach to b2b. We’re here to make employee, customer & prospect marketing events inspire connection, passion & wonder – and having one of the visionaries behind such experiences like Slime City and SlimeFest along for this ride inspires endless possibilities – and let’s be honest, a whole lot of fun!”

About Strat House, LLC

Strat House, LLC is an experiential agency specializing in live & virtual b2b events. Headquartered in Montclair, NJ, Strat House provides strategy, creative, content and event production for a variety of clients in the tech, advertising, healthcare & lifestyle industries. Strat House believes that corporate events & b2b programs should engage audiences with the same, if not more, passion, purpose & ethos as consumer marketing campaigns. Basically, b2b can and should be cool.

For more information, please visit or contact Erin Mills,


Erin Mills


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