Site Impact Announces the Promotion of Mr. Vinu Nagapoollay as Chief Product Officer

COCONUT CREEK, Fla.–(BUSINESS WIRE)–Site Impact, a company providing multi-channel direct marketing solutions, announced the promotion of current Chief Technology Officer, Vinu Nagapoollay to Chief Product Officer effective September 29, 2022, while also joining company Chairman Brandon Rosen, and CEO Jennifer Gressman as a partner in the business.

Vinu joined Site Impact back in 2013 as the companies Chief Technology Officer. During that time, he took over the technical, development, and fulfillment teams. This allowed him to architect and build systems to help manage fulfillment needs, which helped grow the business revenues by 40%.

As Chief Product officer Mr. Nagapoollay will be responsible for developing a vision and setting the strategic direction of the product which aligns with customer needs, business growth, and overall technology strategy. He will own and drive the whole product lifecycle from design to launch, developing cross functional partnerships and defining product requirements and roadmaps including things as feasibility, time, cost, and impact along the way.

“Vinu has been an invaluable asset to Site Impact for the past nine years. He has a deep understanding of our customer’s needs and has been a great mentor to our product teams. We have no doubt he will succeed in this role working cross-functionally with the Engineering, Operations and Marketing teams to develop products that will push our customers to the forefront,” says Jennifer Gressman, CEO of Site Impact.

For this role, Vinu says he will, “take a data driven approach to enhance product performance and engagement.”

About Site Impact:

Site Impact specializes in multi-channel direct marketing services. Their goal is to achieve measurable results for their clients ranging from Fortune 500 corporations, locally owned and operated small businesses, as well as advertising agencies who use their private label services.

Site Impact’s team is comprised of industry and digital. marketing leaders who play a key role in the company’s culture and our continued growth and success. Two years in a row, we have been named one of the “Best Companies to Work For” by Florida Trend Magazine and a consecutive three years awarded as a “Top Workplace” by the Sun-Sentinel.

Site Impact recently expanded with the acquisition of California-based digital media marketing agency, Mendez Media Marketing, Inc. and sister software company, Databyrd.

For more information about Site Impact, visit


Sara Mendez

Chief Marketing Officer for Site Impact