NEW YORK–(BUSINESS WIRE)–#simulmedia–Simulmedia, the leader in truly cross-channel TV advertising, today announced that Jon Steinlauf, Chief U.S. Advertising Sales Officer for Warner Bros. Discovery, has joined Simulmedia’s Board of Directors.
“We are super excited to have Jon Steinlauf join the Simulmedia Board of Directors,” said Dave Morgan, Simulmedia CEO and founder. “Jon is one of the very smartest and most innovative leaders in TV and streaming advertising, and at Warner Bros. Discovery, he now oversees one of the largest, most diverse and premium video ad portfolios in the U.S., including Discovery, HGTV, TBS, TNT, Adult Swim, CNN, Turner Sports, Discovery+ and HBO Max.”
“Simulmedia has always been at the forefront of data-driven TV advertising, and now with the exciting growth of ad-supported streaming, it has become a trailblazer in providing marketers full audience reach across the dynamic linear and connected TV ecosystem with its TV+® platform,” said Mr. Steinlauf. “I am pleased to be part of their Board and to provide strategic direction to help Simulmedia deliver on its promise of certainty, efficiency and speed to its clients and partners across the TV advertising landscape.”
Mr. Steinlauf brings a wealth of invaluable television advertising experience to Simulmedia’s Board of Directors. Prior to being appointed to his current role at Warner Bros. Discovery this spring, Mr. Steinlauf served as Chief U.S. Advertising Sales Officer at Discovery, where he managed sales, developed new and convergent revenue streams, as well as oversaw research, marketing and branded entertainment, pricing and planning, and inventory control. Before joining Discovery in 2018, Mr. Steinlauf served as President of Advertising Sales at Scripps Networks, successfully elevating Scripps Networks’ reputation with advertisers for being the most upscale cable network group with the most engaged viewers in all of cable. Mr. Steinlauf also served as Vice President of Advertising Sales for Turner Broadcasting’s TBS and TNT networks (1992-2000) and Director of Advertising Sales at ESPN (1985-89). He began his career as a media buyer at Young & Rubicam. Mr. Steinlauf has been named six times to Adweek’s “Adweek 50,” an honor that the publication bestows on the top business leaders in advertising and media. He is a graduate of Duke University.
Simulmedia is the leader in truly cross-channel TV advertising. With its TV+® platform, the company delivers unparalleled reach, measurement, and results wherever audiences watch or stream. Founded In 2008, Simulmedia pioneered a data-first, digital approach to TV ad placement and optimization that changed TV advertising forever. With TV+, Simulmedia helps advertisers and agencies quickly and effectively reach viewers scattered across both linear television and connected TV at guaranteed scale without wasteful duplication. Simulmedia has planned and executed successful TV campaigns for hundreds of brands, including Experian, WarnerMedia, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux, Rover, Nordstrom, King’s Hawaiian, and many more. In addition, Simulmedia allows brands to extend their reach and connect with elusive younger audiences via PlayerWON™, the first in-game video advertising platform for free-to-play PC and console titles. For more information, visit www.simulmedia.com and www.playerwon.com.