Optimizely Introduces Real-Time Segmentation to Deliver Next-Generation Personalization

First-of-its-kind capability works across all products to continuously refresh customer data

SAN DIEGO–(BUSINESS WIRE)–OpticonOptimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, today announced Real-Time Segmentation, a new, first-of-its-kind offering that allows marketers to segment customers in the moment of engagement to deliver highly relevant, personalized digital experiences.

Real-Time Segmentation integrates across all Optimizely products and leverages “fresh data” to reflect the true state of an audience. This approach eliminates data refresh intervals that often result in delayed customer insight. Using a streaming and on-demand approach that enables extremely low data latency, customer data is guaranteed to be of the moment.

Customer expectations for exceptional, consistent digital experiences across all channels have increased dramatically. Now, consumers don’t just want personalization, they demand it. Recent industry data found that 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen. It also found the companies that excel at personalization generate 40% more revenue. Unfortunately, many brands continue to struggle with delivering true value through personalization efforts.

Real-Time Segmentation enables next-generation personalization that is relational, observant, and informative. Driven by assets, behaviors, and customer attributes, customer messaging comes across as helpful rather than pushy or redundant.

“Too often, a brand will deliver a first-time purchase discount code a few minutes after the first purchase has been made,” said Justin Anovick, Chief Product Officer at Optimizely. “This can be incredibly frustrating as a consumer. Real-Time Segmentation empowers brands to not only be more timely, but also more confident in their messaging. It takes into account that behind every data set is a human being, and creates real-time engagements that slowly build customer affinity and loyalty.”

The product works across Optimizely’s offerings to enable a new level of precision and confidence for marketers and digital leaders. Using first party data, brands can deeply personalize customer engagement, content, and offers.

Real-Time Segmentation is currently available in beta to select customers. For more information and product updates, click here.

About Optimizely

At Optimizely, we’re on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Through Boundless Digital Invention, we’re reinventing marketing and allowing marketers to innovate without limits through confident content creation, inclusive collaboration and customer foresight. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.

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