New Brand Reflects Sustained Growth and Evolution, Positions Firm for Continued Success
LOS ANGELES–(BUSINESS WIRE)–#Lawfirm–Manning & Kass, Ellrod, Ramirez, Trester LLP, a top-tier full-service national law firm, today announced its rebrand as Manning Kass. The rebrand – which includes the new name and a new visual identity – reflects the firm’s sustained growth over the years and provides a consistent and strengthened brand that positions the firm for continued success into the future.
The rebranding includes a shortened name, refreshed website, and redesign of the company’s brand identity, including its logo, graphics, and communications materials. Manning Kass’ new branding assets portray the firm as a trusted, bold, contemporary, and highly-skilled firm teeming with fresh and innovative ideas.
“As we cross our 28-year anniversary milestone, this rebrand celebrates a new chapter in the firm’s evolution and reinforces our position as one of the nation’s preeminent law firms,” said Steven D. Manning, Founding Managing Partner, Manning Kass. “It reflects the progress we’ve made from the early days as a small group of innovators who believed there was a better way to show up for one another and to serve clients to become the robust firm we are today — dedicated to delivering excellence with the same core values we’ve always held.”
While Manning Kass has changed dramatically since its inception in 1994, from a 16-person firm with two practice areas to a company with more than 160 attorneys, 7 locations, and more than 35 practice areas, the firm is grounded in 28 years of providing secure, stable, time-tested leadership committed to respect and integrity and focused on the future.
According to Dennis B. Kass, Founding Partner, “Manning Kass is a natural progression — there’s a familiarity about it and a connection to our past and rich heritage. From a firm with multiple last names, we’ve evolved to create a memorable moniker representing a firm cognizant of the times, modern in its aesthetic, while paving the way for greater success.”
The new brand is a departure from the previous design with a new logo, colors, and typeface. The new logo, which combines M and K into one unique shape, reflects a firm that is grounded in tradition, thriving in the present, and keeping an eye on the future. This logo mark uses a timeless typeface with a modern color scheme and a strong feel to show the firm’s long history serving clients and the community. This rebrand is also reflected in the refreshed website at www.manningkass.com.
Manning Kass will legally keep the longer name as a nod to the firm’s culture and history.
About Manning Kass
Founded in 1994 with 16 attorneys, Manning Kass is a top-tier full-service national law firm. Today, Manning Kass is home to more than 160 attorneys and 37 practice areas, with a strong reputation in corporate transactions, complex litigation, police civil rights defense and mass torts defense. The firm is recognized for decades of groundbreaking accomplishments, respect, and a culture of Diversity, Equity, and Inclusion. For the second straight year, Law360’s Diversity 2022 Snapshot ranked Manning Kass in the top ten for diversity in their class with 24% of our equity partners identifying as minorities and also ranked it as the Best Firm for Women. This far outpaces the average percentage of minority equity partners, which remains under 10%. Additionally, Lawyers of Color’s annual publication Black Student’s Guide to Law Schools & Firms placed Manning Kass in the “Excelling” category, the highest in the study, for its diversity numbers and policies. Manning Kass’ award-winning team continues to develop influential precedents and help shape the nation’s legal landscape. For more information, visit www.manningkass.com.