Tara Reid Promoted to President; Will Oversee Havas Formula Midwest
CHICAGO–(BUSINESS WIRE)–Havas Formula, an award-winning public relations agency that makes brands braver, has announced the establishment of a Midwest regional hub in Chicago. As part of a larger restructuring to complement the agency’s expansion across America’s heartland, Tara Reid has been promoted to president and will oversee Havas Formula Midwest. Reid previously served as senior vice president and is based in Chicago.
The new hub is designed to capitalize on the hundreds of new and heritage brands in the region that are interested in progressive marketing programs. Initially, Havas Formula Midwest will encompass two offices, located in Chicago and Denver (the agency’s last U.S. hub established in April 2021). This rapidly growing region will primarily focus on consumer, CPG, lifestyle, B-to-B and tech brands.
“The Midwest is rich with opportunities, especially with so many large food companies, retailers and tech startups from the Great Lakes area—and even as far south as Texas,” said Michael Olguin, CEO of Havas Formula. “While Havas Formula has had a presence in Chicago since 2016, and Tara has done a tremendous job building that division, establishing a Midwest regional hub in this market will fuel the agency’s growth strategy as we seek to expand into other flourishing markets in this area, like Austin, Minneapolis and Columbus.”
Havas Formula has also refined its leadership structure to add more depth, create more differentiated senior roles and responsibilities, and support continued investment in markets across the country. Reid, who opened Havas Formula’s Chicago office after moving from the agency’s San Diego location, has been with the agency for 13 years and joins the Executive Leadership Team (ELT) alongside Alexis McCance, CFO; Emily Porter, president of Havas Formula West; Jarrod Walpert, president of Havas Formula East; and Adrienne Cadena, president of Havas Street, the agency’s experiential operation.
In addition, multiple promotions have formed a newly created Senior Leadership Team (SLT) comprised of Alexis Anderson, elevated to executive vice president in the Midwest; Katie Lippman to executive vice president; and Mia West to senior vice president in the East; Taryn Finley, Anita Gomes and Brandy Stone to senior vice presidents in the West; and John Marchini to senior vice president, Street.
“This is an exciting time for Havas Formula,” Olguin continued. “We are growing faster than ever, continuing to add dynamic marquee brands to our portfolio, and looking to even bigger opportunities through ongoing geographical expansion – either organically or through acquisition. In addition, we have added some amazing senior talent and will continue to recruit aggressively. This next year, which also happens to be our 30th anniversary, will mark the most significant organizational change our agency has seen since its founding in 1992. I can’t wait to see where we are five years from now.”
About Havas Formula
Havas Formula is a top-ranked national public relations agency headquartered in New York, with additional offices in Los Angeles, San Diego, Chicago, Miami and Denver. A subsidiary of Havas—one of the world’s largest global communications groups—the firm specializes in general market and Hispanic PR, digital and experiential marketing, and crisis communications. Following this integrated approach as champions of bravery, Havas Formula drives strategic marketing solutions that yield bottom-line results for today’s passion brands. The award-winning agency’s core practice areas include consumer, lifestyle, consumer technology, high-tech, sports and entertainment, and travel, with category expertise in food and beverage, consumer packaged goods, spirits and retail/restaurants. For more information, visit www.havasformula.com.