E*TRADE Baby is back at the Big Game to help investors prepare for life’s biggest financial moments
NEW YORK–(BUSINESS WIRE)–E*TRADE from Morgan Stanley announced today it will once again feature in the Super Bowl with a 30-second spot during the first quarter of the game, titled ‘Wedding.’ After coming out of retirement during Super Bowl LVI 2022, the iconic E*TRADE Baby is back to help prepare investors for life’s biggest financial moments.
“We’re thrilled to once again bring back the E*TRADE Baby to help guide investors through their life-long financial journey,” said Andrea Zaretsky, Chief Marketing Officer, Morgan Stanley Wealth Management. “The setting of a wedding is significant not just because it is fertile comedic ground for the E*TRADE Baby, but because a wedding can also be a major expense that requires prudent financial planning to pull off. With the combined power of Morgan Stanley, E*TRADE delivers digital tools, guidance, and intellectual capital that empower investors to take control and pursue their biggest financial moments no matter how they invest or where they are in their financial journey.”
Super Bowl LVII marks E*TRADE from Morgan Stanley’s third consecutive year releasing a commercial in the Big Game, as part of the brand’s legacy as a veteran advertiser. ‘Wedding’ features actor and comedian Pete Holmes, as the voice of the E*TRADE Baby, who also voiced the role in last year’s Super Bowl commercial, ‘Off the Grid.’
Details of Super Bowl LVII Spot:
- The 30-second spot, ‘Wedding,’ will air during the first quarter of Super Bowl LVII, broadcasting on Fox.
- ‘Wedding’ was created leveraging E*TRADE from Morgan Stanley’s advertising agency of record, MullenLowe U.S.
- Visit E*TRADE from Morgan Stanley’s YouTube page to view ‘Wedding.’
E*TRADE from Morgan Stanley was recently named the Best Online Broker by Kiplinger. Recent advancements to its award-winning platform include adding mutual funds to its $0 online commission offering along with US-listed stocks, ETFs, and options trades.
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E*TRADE from Morgan Stanley provides financial services to retail customers. Securities products and services offered by E*TRADE Securities LLC, Member SIPC. Investment advisory services offered by E*TRADE Capital Management, LLC, a Registered Investment Adviser. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All separate but affiliated subsidiaries of Morgan Stanley.
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In Kiplinger’s annual Best Online Brokers and Trading Platforms Review of ten firms across eight categories, issued August 26, 2022, and based on evaluation conducted from August 26, 2021 – August 26, 2022, E*TRADE earned an overall score of 87.3 out of 100. E*TRADE’s ratings for all category rankings include: Overall (#1), Commissions and Fees (#7), Investment Choices (#3), Mobile App (#1), Tools (#1), Research (#1), User Experience (#5), and Advisory Services (#3). Read the full “Best Online Brokers and Trading Platforms, 2022” survey. From Kiplinger’s Personal Finance. © 2022 The Kiplinger Washington Editors. All rights reserved. Used under license obtained via compensation paid to Kiplinger.
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