Duracell Is Scouting for Life-Hackers, Makers and Modders to Launch First Ever Duracell Labs

Labs Techs to Earn $15,000 over Three Months in NYC

BETHEL, Conn.–(BUSINESS WIRE)–Duracell, America’s #1 trusted battery brand has announced a search for the first ever team of ‘Duracell Labs Techs’ – an exciting opportunity to create content for the new Duracell TikTok channel, with $15,000 USD in compensation for a 3-month position. Duracell Labs helps support with the brand’s mission to being #EngineeredForMore. Duracell Labs Techs will provide people with useful tips, tricks and life hacks so that people can spend more time getting more out of the moments that matter most.

The application process for the Duracell Labs Tech is now open, running through the end of October. The brand is searching for a maximum of three, up-and-coming social media content creators who will make, mod, create and test hacks to give viewers more of what matters to them, as part of the brand’s commitment to being #EngineeredForMore. From ideating and experimenting, to filming and posting video content, they’ll experience it all, working out of the new ‘Duracell Labs’ workshop in New York City.

Ideal candidates will fit the following criteria:

  • They are comfortable talking on camera and improvising with others.
  • They know what’s trending on TikTok and inform friends and followers on the newest challenges, sounds, and more.
  • They have experience building, modeling or making devices and machines.
  • They consider themselves to be a self-proclaimed “nerd” who loves questioning, testing hypotheses and learning new things.
  • They are a self-starter who enjoy a non-traditional workplace where each day is different.
  • They are a strong communicator with an innate desire to ask questions and solve problems.
  • They are interested in one or more of the following subject areas: science, engineering, lifehacks, gaming, and outdoor adventure.

“Duracell is committed to bringing a better battery to life. With help from our Duracell Labs Techs, we will be able to provide useful, innovative and helpful hacks for our viewers to power more moments when it matters most – truly the definition of #EngineeredForMore,” says Michelle Potorski, Vice President, Global Brand Operations & North America Marketing, Duracell. “We look forward to reviewing submissions and seeing the exciting content our Labs Techs come up with!”

Duracell has enlisted the help of notable TikTok creators Muhtanya, Cameron Hughes, Kate Bacon, Big Weird World and Ryder Calm Down to spread the call for applications and details about the position.

For more information on how to become a ‘Duracell Labs Tech’ visit: www.durlabs.com.

About Duracell:

Started in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and has grown to be the leader in the primary battery market in North America. The iconic Duracell brand is known to the world over. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Our recharging technology allows consumers to live life without limits. Berkshire Hathaway Inc. is a $250B holding company owning subsidiaries that engage in diverse business activities. Visit www.duracell.com for more information; follow us on Twitter.com/Duracell, Instagram.com/Duracell and like us on Facebook.com/Duracell.