Dalton Announces New Brand Identity and Agency Partners

Evolution reflects the agency’s transformation and growth strategy

JACKSONVILLE, Fla.–(BUSINESS WIRE)–Dalton, an international award-winning brand and communications agency operating in Atlanta, Jacksonville and Nashville, announced a brand refresh inspired by the company’s values, growth and future expansion. The agency’s new positioning statement, “We get people,” reflects the company’s commitment to understanding their clients’ businesses and ability to develop deep connections with their audiences.

“While the Dalton brand identity and look may be new, it embodies our 32-year history,” said Brendan Cumiskey, president at Dalton. “The agency was built and has succeeded on drive and determination. Connecting with people on an emotional level is what we do. ‘We get people’ is more than a brand position, it’s how we get results.”

The brand identity honors the vision for a fiercely independent firm founded by Jim Dalton in 1989. Today, the agency has nearly 100 employees who serve clients across countless industries locally, nationally and internationally. Mr. Dalton serves as chairman for the firm, continuing to play an active role in day-to-day client activities. Mr. Dalton and Michael Munz, business development and management executive for the agency, both continue to foster the agency’s second-generation leadership team and grow the business. They have cultivated this group, many of whom have been with the agency for more than a decade and are now partners.

“We’ve earned the reputation for looking ahead and evolving our business,” said Dalton. “Expanding the leadership team is another way we’re building for the future—ensuring cohesive guidance and growing to better serve our clients’ needs.”

As part of the long-term strategic plan, Dalton expanded its executive team and partners to include:

  • Bill Coontz, CEO
  • Brendan Cumiskey, President
  • Pat McKinney, Chief Creative Officer
  • Tony Drake, Chief Financial Officer
  • Carly Bauer, SVP, Paid Media
  • Chris Conte, SVP, Creative Services
  • Ellen Repasky, SVP, Account Management
  • Heather Houston, SVP, Public Relations and Communications
  • Jeremy Nettles, SVP, Social Media
  • Jessica Howard, SVP, Integrated Communications

Collectively, this group helped the agency evolve its capabilities and expand its footprint through both organic growth and acquisitions. Today, Dalton is one of the largest independent agencies in the Southeast. Services include branding, advertising, public relations and communications, paid media, social media, content creation, video production, website development, experiential design, corporate shows and events, and market research.

“This is an important moment for the agency. With an experienced team and a wide range of capabilities, Dalton is well-positioned for growth,” said CEO Bill Coontz. “While continuing to deliver service beyond expectations, we are focused on growing our diverse portfolio and helping more clients succeed by engaging their audiences in a significant way.”

About Dalton

We are a full-service brand and communications agency serving clients internationally, big and small, across a wide variety of industries. Whether the audience is online, offline or live, we get people and we have the skills and experience to get results. Operating in Atlanta, Jacksonville and Nashville, our driven team contributes their unique knowledge and expertise to exceed expectations. Get to know us on LinkedIn, Facebook, Instagram, TikTok and at dltn.com.


Jordan McCrary