CMTC Helps Sanitary Paper Product Manufacturer Boost Brand Awareness with Customized Marketing Services

LONG BEACH, Calif.–(BUSINESS WIRE)–#brandawarenessCalifornia Manufacturing Technology Consulting® (CMTC) recently delivered marketing services to sanitary paper product manufacturer FemeFlex to help the company improve their brand visibility.

Tara Harris created FemeFlex after having a surgery that made it difficult for her to wear tight-fitting undergarments. In collaborating with doctors, engineers, and manufacturers, Tara designed and created an innovative pantiless liner that provides the same comfort and protection as a regular panty liner without the need for undergarments.

While preparing for her company’s product launch, Tara sought to identify opportunities for business growth. In particular, Tara was interested in new marketing strategies – she wanted to increase the company’s brand awareness and grow the company’s client base by boosting organic website traffic and social media touches. Tara contacted CMTC for expert guidance and assistance.

CMTC worked with Tara to identify and implement customized search engine optimization (SEO) strategies. CMTC consultants developed and recommended website optimization tools, provided Shopify theme support, and supported Google Analytics installation and configuration. To help Tara save money and avoid hiring outside developers, CMTC consultants also gave her a tutorial on how to make content updates and edits to the website and social media accounts herself.

Following the implementation of the tools and strategies provided by CMTC, Tara projects the company will see increased website and social media traffic and subsequent sales conversions. She attributes $10,000 in cost savings to the project implementation and forecasts $60,000 in new product and process investments in the near future. “The training I received through CMTC will enable me to understand and utilize SEO and Google tools to gain insights into site metrics and make informed business decisions,” Tara said.

For more information about CMTC’s services, contact Rachel Miller at or 310-984-0096.

About California Manufacturing Technology Consulting® (CMTC)

Established in 1992, California Manufacturing Technology Consulting® (CMTC) is a private non-profit organization that provides technical assistance, workforce development, and consulting services to small and medium-sized manufacturers throughout the state of California. CMTC operates under a number of cooperative agreements with the Federal and State government, the largest of which is with the Hollings Manufacturing Extension Partnership (MEP) of the National Institute of Standards and Technology (NIST) under the Department of Commerce for the State of California.


Rachel Miller

(310) 984-0096