CMTC Helps Agricultural Equipment Manufacturer Update Their Website to Improve Visual Appeal & User Experience

TORRANCE, Calif.–(BUSINESS WIRE)–#agriculturalequipmentCalifornia Manufacturing Technology Consulting® (CMTC) recently engaged with Gro-King Garden Sprayers to help the company revitalize their online presence with a more contemporary and user-friendly website.

Gro-King Garden Sprayers is a family-owned and -operated business based in Butte County, California. Established in 2015, Gro-King has quickly made a name for itself within the scientific organic farming industry. Specializing in small-scale, commercial-quality agricultural sprayers and related accessories, Gro-King is committed to building long-term relationships with all of their retail outlets and end-users by providing prompt, friendly, and effective customer service to support the longevity of each sprayer. Gro-King’s clientele typically consists of scientific organic farmers, with a high percentage of business being those that study the soil-food model.

Due to the nature of their business, Gro-King found themselves competing against larger corporations with more resources – resources that included robust and comprehensive websites. While the existing Gro-King website could provide an in-depth educational experience for customers, it wasn’t very easy to use and didn’t have the modern look and feel of their competitors’ sites. Gro-King determined that in order to remain competitive and continue to increase sales, they needed to improve the customer experience on their website and make the site more aesthetically pleasing.

In January 2022, CMTC provided design and technical support, working directly with Gro-King’s leadership to identify areas of opportunity and goals that a new website could help address. The most significant goals were to educate current and potential customers about what products the company has to offer and to optimize the buying process for both the user and the Gro-King team. CMTC consultants updated Gro-King’s website content to make it easier for customers to identify their needs. As a result, Gro-King has found that their customers are now more knowledgeable about what products are available to them which means less time spent on the phone for both the customer and the Gro-King team. In an effort to further optimize the buying process, Gro-King anticipates continued collaboration with CMTC with the addition of a “Buy Now” button, allowing customers to complete their transactions entirely online. With a complete online buying experience, Gro-King predicts higher customer satisfaction, increased sales, and less administrative work. In addition, the eCommerce software provider that hosts the “Buy Now” button has a partnership with Fedex and offers an additional 15% discount on shipping costs, contributing to the estimated increase in customer satisfaction and sales.

After working with CMTC, Gro-King anticipates a cost savings of $5,000 and a $20,000 sales increase due to the updates and modifications made to their website. Company leadership has stated that the improved functionality of the website has saved time and increased their productivity, allowing them to focus more on customer connection and education as well as improving their manufacturing processes.

For more information about CMTC’s services, contact Rachel Miller at rmiller@cmtc.com or 310-984-0096.

**This project was funded with proceeds from the Small Business Technical Assistance Program grant, funded by the California Office of the Small Business Advocate. To learn more about the SBTAP grant submit this form.

About California Manufacturing Technology Consulting® (CMTC)

Established in 1992, California Manufacturing Technology Consulting® (CMTC) is a private non-profit organization that provides technical assistance, workforce development, and consulting services to small and medium-sized manufacturers throughout the state of California. CMTC operates under a number of cooperative agreements with the Federal and State government, the largest of which is with the Hollings Manufacturing Extension Partnership (MEP) of the National Institute of Standards and Technology (NIST) under the Department of Commerce for the State of California.

Contacts

Rachel Miller (310) 984-0096

rmiller@cmtc.com