Balance Hires Former Marqeta Executive as VP of Customer Growth to Drive Financing and Ecommerce Payments for B2B Businesses

Balance is the Top Solution for B2B eCommerce Businesses and Marketplaces

NEW YORK–(BUSINESS WIRE)–Balance, the leader in B2B payments, specializing in financing and ecommerce, today announced the hiring of fintech executive Kim Loftis, the company’s VP of Customer Growth.

Loftis joins Balance with over 20 years of customer management and executive experience within fintech and financial services. From her role as VP, Investment Specialist at JP Morgan to leading the Global Customer Experience at Marqeta, she is bringing a wealth of expertise to Balance. As VP of Global Customer Experience at Marqeta, she designed and led the execution of major corporate change initiatives, including the customer segmentation strategy, global product and services menu creation and pricing strategy overhaul.

“At Marqeta, I was focused on improving the experience across the entire customer base, and amplifying the voice of the customer throughout the company. The customer must be at the heart of everything you do. A business won’t succeed if its customers aren’t successful,” Loftis said. “What excites me about the opportunity at Balance is the white space–the freedom to take the challenges of B2B payments, apply solutions, see where you get traction and iterate. The Balance product is transformative, and I look forward to helping our customers’ businesses experience that transformation.”

Loftis will be responsible for driving growth opportunities for Balance’s customer base, which has grown by 10x since February 2021. She will be working with marketplace and ecommerce merchants to drive and support the robust growth of Balance’s products and services within customers’ business ecosystems. She will also focus on building customer partnerships and advocating for their needs throughout the company.

Loftis joins Balance on the heels of announcing a $56M Series B fundraise to help merchants and marketplaces scale ecommerce payments with instant financing and a B2B checkout.

“With the adoption of digital commerce over the past few years, accelerating B2B payment experiences for businesses is more important than ever,” said Bar Geron, CEO & co-founder of Balance. “Kim’s strong experience leading the growth of Marqeta’s customers will prove invaluable and help Balance stay a step ahead as we build long-term success for our customers.”

Loftis is also a member of Chief, a private network focused on connecting and supporting women executive leaders. Chief is specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

“My own career has been shaped by the key women in positions of leadership who mentored me, whom I witnessed bringing their full selves to the workplace,” said Loftis. “The best decisions are made with diverse perspectives. That means more women and people of color and varied backgrounds in positions of power, and I’m looking forward to influencing Balance’s already supportive and welcoming culture.”

About Balance

Founded in 2020 by PayPal alums Bar Geron and Yoni Shuster, Balance is the top B2B eCommerce payments company offering the first online checkout with omni-channel support built for businesses. With Balance, companies can process any payment method, offer flexible terms, and get paid instantly — all in one place. With offices in Tel Aviv and New York City, Balance has partnered with dozens of B2B marketplaces to shift traditionally offline industries like food, steel, chemicals and apparel to an eCommerce model that resembles B2C. Balance has over 300 merchants, marketplaces and customers combined, including notch, Everywhere Apparel, Bryzos, Felux, Vallourec and more, as well as partnerships with Shopify Plus, Fabric and Magento.


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