Winning Public Relations Campaign Promoted Karen Clark & Company’s Catastrophe Risk Modeling Research and Thought Leadership
BOSTON–(BUSINESS WIRE)–BackBay Communications, a leading integrated financial services public relations, thought leadership content development, and digital marketing firm, today announced that it won a Silver Stevie® Award for Communications or PR Campaign of the Year – Media Relations, in the 2022 American Business Awards®.
BackBay’s public relations campaign promoted Karen Clark & Company’s catastrophe risk modeling research and thought leadership. BackBay’s campaign, an intensive and sustained media relations effort, was intended to further raise Karen Clark & Company’s profile as a leader in “cat” risk modeling and as a source for informed commentary on insured losses resulting from extreme weather events and natural disasters.
“Congratulations to BackBay’s team for developing a thought leadership media relations campaign that featured Karen Clark’s reports and interviews on hurricanes, tornadoes, earthquakes, wildfires and other catastrophes. The PR campaign resulted in numerous interviews and 345 articles, including in The Wall Street Journal, Bloomberg, Reuters, the AP, and The Washington Post, as well as in key insurance trade media such as AM Best, Artemis, Claims Journal, and many more,” said Bill Haynes, Founder & CEO of BackBay. “For more than a decade, BackBay has been providing public relations services to Karen Clark & Company, helping to build brand awareness and drive new business for the firm. Among target national business and insurance trade journalists, Karen Clark & Company has become a widely cited and trusted source of insured property loss estimates.”
The American Business Awards are the U.S.A.’s premier business awards program. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
“We are so pleased that we will be able to stage our first ABA awards banquet since 2019 and to celebrate, in person, the achievements of such a diverse group of organizations and individuals,” said Maggie Miller, president of the Stevie Awards.
Details about The American Business Awards and the list of 2022 Stevie winners are available at www.StevieAwards.com/ABA.
About BackBay Communications
BackBay Communications is an integrated public relations, thought leadership content development, and digital marketing agency focused on the financial services sector including Private Equity and Venture Capital, Wealth and Asset Management, Financial Technology, and Impact Investing/ESG. BackBay works with clients to help them build their brands and drive new business. BackBay has offices in Boston and London and global agency partner relationships. For more information, please visit www.BackBayCommunications.com.
About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.