AWS and Twilio Deepen Relationship to Power Intelligence Driven Customer Engagement

Collaboration Injects Predictive AI Capabilities into Twilio’s CustomerAI Roadmap

SAN FRANCISCO & NEW YORK–(BUSINESS WIRE)–Today at AWS Summit New York, Amazon Web Services (AWS) and Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, announced an extension of their longstanding strategic work together that will place powerful artificial intelligence (AI) capabilities at the fingertips of Twilio customers.

This news follows the recent announcement of Twilio CustomerAI. With its CustomerAI technology layer, Twilio powerfully combines customer engagement platform data, generative and predictive AI, and large language models (LLMs) to unlock stronger customer relationships for brands.

One priority area where AWS and Twilio are doubling down is the implementation of predictive AI technology. Bringing together Amazon SageMaker technology and Twilio Segment’s Customer Data Platform, the upcoming features will help businesses better understand their customers and empower them to provide deeper value to them via more relevant, timely, and personalized experiences. In particular, marketers and data scientists will soon have out-of-the-box access to new machine learning powered tools that can intelligently anticipate future customer actions and help inform product or marketing strategy. For example, AI can predict with high accuracy a customer’s propensity to make a new purchase, or identify ‘VIP’ customers who should be prioritized or rewarded with loyalty-focused campaigns, and much more. In today’s fast-paced, increasingly competitive economic environment, AI will provide marketers with new ways to understand, attract, convert, and retain high-value customers.

“At AWS Summit New York, we’re delving into the innovative ways companies are leveraging the power of AWS to revolutionize industries. In particular, we’re excited to hear from customers and partners at the forefront of AI innovation, which is certainly where Twilio is playing in the customer engagement space,” said Shaown Nandi, Director of Technology, Industries at AWS. “It’s great to see Twilio and our portfolio of AI/ML services working together to help businesses meet customers where they are, improve engagement, and deliver highly personalized experiences.”

“Our vision for Twilio CustomerAI is to empower businesses to recreate the types of trusted relationships you have with a local business at digital scale. It’s clear to me that Twilio has the strongest dataset of customer engagement interactions and the platform to make this happen,” said Alex Millet, Senior Director of Product at Twilio. “With AWS’ predictive AI technologies, we are rapidly developing AI-native features and APIs. We believe our tools will change the way marketers, contact centers, developers, and data teams deliver these world class customer experiences. Join us at our conference, SIGNAL, in August to learn more.”

AWS and Twilio have a rich and extensive history of working together bi-directionally to innovate and bring value to respective and shared customers, from Twilio Segment’s long-held status as an AWS Marketplace partner, to deep product alignment that includes collaboration leveraging Twilio’s Programmable APIs,1 and integrations between Segment and more than six2 AWS products.

Both AWS and Twilio are committed to building AI safely and responsibly. Twilio builds privacy and security by design into its product development lifecycle and will ensure companies have full transparency and control of the data that informs AI-powered interactions with their customers.

About Twilio

Today’s leading companies trust Twilio’s Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use their communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit:

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws, which involve substantial risks and uncertainties. Forward-looking statements contained in this press release include, but are not limited to, statements about the future availability of AI-related capabilities, functionality and features within Twilio’s products and potential benefits to customers.

You should not rely upon forward-looking statements as predictions of future events, the outcome of which are subject to known and unknown risks, uncertainties, and other factors that may cause our actual results, performance, or achievements to differ materially from those described in the forward-looking statements, including those more fully described in our most recent filings with the Securities and Exchange Commission.

Forward-looking statements represent our beliefs and assumptions only as of the date such statements are made and we undertake no obligation to update any forward-looking statements, except as required by law.


1 Twilio Extends Relationship With Amazon Web Services With Delivery of SMS for Simple Notification Service, Twilio Extends Relationship with AWS through Support of Amazon Connect
2 Drive insights faster with Segment and AWS


Press Contact: press@twilio