New channel to show PGA TOUR highlights, recaps and more
AUSTIN, Texas–(BUSINESS WIRE)–Atmosphere (www.atmosphere.tv), the worldwide leader in streaming TV entertainment for businesses, today announced a content agreement with the PGA TOUR to bring both highlights and dedicated golf programming to the Atmosphere platform and its audience of 60 million monthly viewers.
“Atmosphere has built an innovative platform with significant reach and an active, engaged audience,” said Norb Gambuzza, PGA TOUR Senior Vice President of Media and Gaming. “We’re excited to work with Atmosphere to deliver a dedicated PGA TOUR channel onto its platform with a goal of engaging more fans.”
Launching today, the channel features a mix of tournament coverage highlights, tournament recaps and footage from the PGA TOUR’s most iconic moments. Additionally, the PGA TOUR’s highlights will be played on Atmosphere Sports, the platform’s popular sports news channel. The partnership is the latest in Atmosphere’s continued growth into sports throughout 2022, starting with the launch of Atmosphere Sports in March and continuing in September with RealMadrid TV, a channel dedicated to one of Europe’s most popular football teams and which features live matches.
“With golf being one of the most watched sports in the world, we’re immensely proud to be partnering with the PGA TOUR to provide businesses with a viewing experience tailored to their spaces,” says Blake Sabatinelli, Chief Operating Officer at Atmosphere. “The addition of golf to our platform has been one of the biggest requests of our fans, but also one of the hardest to obtain, so to have the world’s most competitive golf tour on Atmosphere shows just how far we’ve come in 2022, and how much further we can grow in 2023.”
Atmosphere is available in over 45,000 venues worldwide across restaurants & bars, gyms and health clubs, medical waiting rooms and more. Optimized for viewing in public spaces, Atmosphere’s engaging content encompasses viral video compilations, news and sports coverage, lifestyle, extreme sports, art, and ambient nature, designed to complement every business environment. Atmosphere’s self-service ad portal also provides streaming customers with the ability to run promotions to its captive customers within the content for free.
For more information, visit the Atmosphere website.
Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast Company’s 2022 Most Innovative Companies and Forbes’ Next Billion Dollar Startups lists, has been built from the ground up with proprietary content, technology and data to deliver unparalleled experiences for businesses and advertisers. For more information, visit www.atmosphere.tv.
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica and PGA TOUR Canada. Members on the PGA TOUR represent the world’s best players, hailing from 28 countries and territories outside the United States (90 international members). The PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 27 languages via 43 local broadcast partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.37 billion.
Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in golf, on the PGA TOUR app and on social media channels, including Facebook, Instagram (in English, Spanish and Korean), LinkedIn, TikTok, Twitter, WeChat, Weibo, Toutiao, Douyin and LINE.