A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Wingstop – Mexico
Wingstop, the restaurant chain in Mexico City, has announced Wingstop will be present in the whole country with 120 restaurants. The firm will expand through WIS Master SA de CV franchises. The owners of the franchise are Antonio Ortiz Domínguez, José Francisco Cantú Quintero and José Luis Serrato Villegas.
- Quatro Rodas – Brazil
The Brazilian agency Loducca has announced a new account in its portfolio: the cars magazine Quatro Rodas. Loducca is also managing the accounts of Peugeot, Firestone and Bridgestone in the country; as well as the recent incorporation to its portfolio of ClickOn and Infojobs.com.br
- Mary Kay – Argentina
Starcom and Mary Kay have launched the first online campaign for the company. The campaign will run in Argentina until the end of the year in Mary Kay´s home page and in social networks like Facebook, MSN, Twitter, etc.
- Lupark – Global
Lurpak has moved its global advertising account out of Saatchi & Saatchi and into its incumbent Wieden & Kennedy without a pitch. Saatchi & Saatchi first picked up the global advertising business in February last year after a pitch against Wieden & Kennedy. Lurpak, which is owned by Arla, is currently available in more than 75 countries including the US, Venezuela, South Africa, Israel and China. However, its biggest markets are the UK and Denmark. Saatchi & Saatchi will continue to work on some digital projects for the brand.
- Knorr – Argentina
Knorr has launched its new campaign “Puppy”. The campaign will be runned in Argentina with one TV spot produced by the Brazilian agency BorghiErh/Lowe.
Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans
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