Tribal DDB Latina, DDB Latina's digital-centric arm headquartered in Miami, announced that it has won Volkswagen Latinoamerica's digital regional account.
As Volkswagen's Digital Marketing Agency for Latin America, Tribal DDB Latina will lead the creative development and management of the brand's digital platforms in 26 countries. Tribal DDB Latina won the business in a competitive pitch. With this assignment, DDB Latina expands its relationship with Volkswagen in Latin America, where DDB offices in Mexico, Argentina, Guatemala and El Salvador already work with the brand. Read more here.
- 2014 Brazil World Cup
The Ministry of Tourism and EMBRATUR (Brazilian Tourism Institute) launched the “Brazilian Cities Selection” web site. The site is part of the “Brazil Is Calling You. Celebrate Life Here.” campaign which launched in Johannesburg, South Africa last week to promote international tourism in Brazil.
The “Brazilian Cities Selection” web site features profiles, maps, photos and videos of the main tourist attractions in the 12 cities that will host the 2014 World Cup, providing all content in Portuguese, English and Spanish.
The advertising campaign is designed to reach approximately 400 million people in one hundred countries. Consisting of videos, graphic works and social media initiatives, the campaign invites the world to visit the country, leveraging Brazil’s status as host country to the world’s leading sports events.
- Publicis Brazil
Luciana Serra has been named Media Director for Publicis Brazil. Serra has previously worked for Salles Darcy, Ogilvy, QG, F/Nazca and MindShare Madrid.
- Saatchi & Saatchi
Saatchi & Saatchi X, the shopper marketing agency, has announced Verónica Canoas Client Services Manager Latin America. Cano will report to Adrián Farino, CEO Latin America and she will have in charge the P&G, Frito Lay, Walmart y Arcor Argentina accounts.
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