A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Nextel / Mayo Digital – Chile
Nextel Chile has appointed Mayo Digital / Draftfcb to handle its creative account after a pitch. The agency will be in charge of the digital communication and creative.
- Mobilenik / Blackberry / Clarín – Argentina
Mobilenik has developed a new Blackberry app for the Argentinean newspaper Clarín. With this app, users can read all the news and watch videos on line.
- Brand Conection / Publicis – Argentina
Publicis Group announced the acquisition of the Argentinean media agency Brand Connection. The agency will be now working with ZenithOptimedia and will be part of Vivaki, with all the other Publicis´agencies. Fernando Alvarez Colombres remains as CEO of Brand Conection, reporting to Sergio Lorca, CEO of ZenithOptimedia Iberia and Latin America and Guillermo Tafet, CEO of Vivaki Latin America.
- LPB Networks – Brazil
LPB Networks is now a new player at the Cinema representing market in the country. The media representation group encodes and distributes materials to be screened after the preshow. Currently, LPB Networks is representing 200 theatre rooms and playhouses. Also, LPB Networks is representing Euronews in Brazil. The media company is branding Euronews in the market offering an international media outlet for advertising to Europeans.