- Revlon / Global
Revlon, the cosmetics giant, has shifted the bulk of its 260m dollars global advertising account into Y&R. The network was awarded the business after a pitch involving several agencies, including David & Goliath and an Interpublic Group team. The team will now oversee all global advertising activity for the main Revlon brand, as well as the digital and social engagement work for Mitchum deodorant. Revlon's other brands. Previously, Revlon had created the majority of its advertising in-house.
- Under Armour / Global
Under Armour, going outside for the first time for media planning and buying duties, has tapped Optimum Sports, a unit of Omnicom Media Group.
Sol / Global
Sol, the Heineken-owned Mexican beer brand, has handed its global advertising account to Bartle Bogle Hegarty. BBH won the pitch, handled by Creative Brief, against Amsterdam Worldwide, Santo and TBWALondon. Sol began the review in February as it looks to establish a new global positioning and raise its awareness outside of the countries where it is well established, such as Mexico and Latin America.
The appointment will strengthen BBH’s existing relationship with Sol’s parent company Heineken, for which it already handles Kronenbourg.
- Sony / Global
Shine Communications has been tasked with handling an international hub for Sony that will cover its games console PlayStation 3, PlayStation Network and upcoming software releases. The agency won the account following a competitive pitch and is understood to be replacing incumbent agency Four Communications.
- Reebok / Global
Reebok's top global marketer, Richard Prenderville, has left the sportswear business after five years in the job. He will be replaced by Viktoria Wallner, who previously headed Reebok's digital marketing. Wallner will be responsible for global advertising, PR, digital, marketing, social media and creative services.
- Tesco / Global
Tesco has unveiled plans to become a global brand owner, kicking off the strategy this month. ChokaBlok ice-cream, La-thams dog food and NutriCat cat food will be the first ‘venture brands’, as they are referred to internally, to come to market. The launches are being overseen by brands development director Sidonie Kingsmill.
- ClickMagic / Colombia – Peru
The Chilean marketing agency ClickMagic continues with its expansion in Latin America with new offices in Colombia and Peru. The agency has already have branches in Chile, Argentina, Brazil and Mexico.
