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Sales Leads LatAm: Revlon, Timberland, Senac, Circus Buenos Aires…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Content

  • Revlon – Global

Revlon has appointed Emma Stone, a Golden Globe nominee and Olivia Wilde, star of US drama 'The OC', as global brand ambassadors for the Revlon brand.

  • Senac – Brazil

Senac Sao Paulo has chosen Publicis as its new agency after a pitch with nine agencies. DPZ was in charge of the planning and buying until now. The account is valued in 27 million reales.

  • Lenovo – Brazil

F/Nazca has won the Lenovo account for the Brazilian market. Saatchi & Saatchi NY is in charge of the global planning and brand strategy, but Lenovo Brazil has chosen F/Nazca independently for the national market.

  • Circus Buenos Aires – Argentina

The Argentinian agencies Oslo and Origami have joined in Circus Buenos Aires. Facundo Romero and Emiliano Rodriguez, former Directors of each agency, will continue to lead the new agency. Circus has panregional clients like Unilever, Nestlé, , Coca-Cola, Corona and Diesel. Among the local clients in Argentina Circus works with Google, La Nación online, Arnet and Turner.

  • Timberland – Argentina

Dentsu Argentina has won the Timberland account. The agency will be in charge of the whole communication planning, supervised by Guillermo Muro, Director of Dentsu Argentina.

  • MediaCom Sport – Global

MediaCom Worldwide has launched a global sports sponsorship division, MediaCom Sport, which will be headed by former IMG Consulting executive Marcus John.

  • Castrol – Global

Castrol is launching its first ad funded film-documentary starring its global ambassador Cristiano Ronaldo, for a new product.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

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