A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Echo / San Jose Network – Latin America
ECHO Incorporated, a manufacturer of professional-grade, high-performance outdoor power equipment for professional and residential use, has appointed The San Jose Network, Ltd. (SJN) as their agency of record for the U.S. Hispanic and Latin American market. SJN was selected for its in-depth knowledge of the U.S. multicultural and Latin-American consumers, in-country channel expertise and its ability to manage an entire scope of marketing communications services from its central location. SJN's assignment will begin with an extensive brand development exercise of ECHO and Shindaiwa for equity building in Latin America. SJN will develop strategies and insights aiming to improve brand positioning and differentiation, and will look to develop digital assets utilizing new media channels. The group will also provide direction and structure for centralized quality control of a communication platform that will be easily accessed by distributors across 18 Latin American markets.
- Rexona / R/GA – Global
Unilever has appointed R/GA as the global digital agency of record for its deodorant brand Rexona. The agency will be tasked with developing the digital strategy across Rexona’s global portfolio, which includes Degree, Rexona and Sure. The account will be managed from its offices in New York, San Francisco, London, Singapore and São Paulo.
In the past, Rexona's digital activity has been dealt with on a country-specific basis.
- Etihad / M&C Saatchi – Global
Abu Dhabi-based international airline Etihad Airways has awarded its $157m global advertising account to M&C Saatchi Worldwide. M&C Saatchi will take over the creative duties from incumbent TBWA, who has held the account since 2005. The account will be led from London.
- Coca-Cola / Mother – Global
Coca-Cola has released the first global commercials for its fully-integrated ‘Move to the Beat’ London 2012 Olympic Games marketing campaign. Created by Mother London.
- Carnival Cruise / MPG – Global
Carnival Cruise Lines has awarded its $12.7m media planning and buying account to MPG Media Contacts.
- Huawei / BBH – Global
Chinese telecoms company Huawei has awarded its global advertising account to Bartle Bogle Hegarty (BBH). BBH will work on Huawei’s devices unit and will manage the account from its London and Shanghai offices.