A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • Brightsolid – Global

Brightsolid, the Frenchcompany that relaunched Friends Reunited earlier this year has initiated a pitch for a global brief across its portfolio of online businesses.

  • Bacardi – Latin America

Bacardi Limited has appointed Gianpaolo (Paolo) Perego as Regional President of Latin America with responsibility for leading all operations in the region. Perego will manage the execution of the overall strategy for the Latin American region, as well as the general management of a diverse business comprising 19 countries.

  • Publicis/BBH – Global

In two separate transactions, Publicis Groupe has acquired 51% of the shares of the Bartle Bogle Hegarty (BBH) network – in which Publicis Groupe has already held a 49% stake for many years – from its founders Nigel Bogle and Sir John Hegarty, and their partners, bringing the Groupe's ownership to 100%.

Publicis also announced that it has acquired 100% of the shares of NEOGAMA/BBH in Brazil (34% from BBH and 66% from its founder, Alexandre Gama and his partners). NEOGAMA/BBH is a creative agency in Brazil with clients like Banco Bradesco, Johnnie Walker-Diageo, TIM, OMO and Renault.

  • Ogilvy / Foster – Brazil

WPP announced that Ogilvy & Mather Brazil has acquired a 70% stake in Foster Informatica, a leading digital agency in Brazil ("Foster").

  • Sony / Gaikai – Global

Sony Computer Entertainment has acquired the streaming video-game service Gaikai. The deal officially closed on June 30 in 380 million dollars.

  • StartMeApp – Latin America

StartMeApp Mobile Advertising announces the opening of its new office in Bogotá Colombia, as part of its expansion in Latin America and the US Hispanic Market.

The opening of StartMeApp’s Colombia office is part of the mobile advertising company’s regional expansion program, which began with the opening of its Argentina country office in Buenos Aires in 2011.

  • Famsa – US Hispanics / Mexico

Mexican retailer Famsa U.S. subsidiary (Famsa USA) is closing 24 stores in California, sources tell Portada. The move is due to the decreased immigration coming from Mexico due to slower economic growth in the U.S. Famsa provides credit to purchase furniture and appliances to Mexican citizens who have recently arrived to the U.S.

For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to
Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Latinamericans .More than 1400 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

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Portada Staff

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