A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • WPP / Bank of America – Global

WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and is to set up a dedicated account group called Team Bank of America. Publicis Group media agency Starcom USA will continue to handle media planning and buying and lead digital duties.

The team will handle Bank of America's overall brand positioning, as well as branding and advertising for its consumer banking, global banking and markets and global commercial banking divisions.

Bank of America spends the bulk of its estimated $2bn outlay on marketing in its home country.

  • International Tennis Federation

The International Tennis Federation has launched a Spanish-language version of its Olympic Tennis Event website as part of the build-up to the 2012 London Olympic Tennis Event at the All England Club, Wimbledon on 28 July – 5 August.

The new Tenis Olympico website, www.itftennis.com/olimpiadas, provides Spanish-speaking fans with current news and information in their own language, and will also feature original content in Spanish in the run-up to and during the Games. The website will be supported by Spanish-language social media initiatives on Twitter (@tenisolimpico) and Facebook (tenisolimpicoitf) that will allow fans to interact with the rest of the Olympic tennis community.

Tenis Olimpico is the third ITF website to be aimed at a Spanish-speaking audience following the success of the Davis Cup and Fed Cup websites (CopaDavis.com and FedCup.com/es). While there is already great interest in the Olympics in Spain and Latin America, the demand for information is expected to grow further when the Games are held in South America for the first time in Rio in 2016.

  • República

República, a multidisciplinary advertising, digital and communications company, announced the promotions of Florencia Contesse as senior account manager and Jose Cano as account manager in its Communications division.

Contesse, who has been promoted from account manager to senior account manager, has extensive experience in reputation management for corporate and consumer clients in the general market, U.S. Hispanic and Latin America. She specializes in corporate, technology, consumer and entertainment communications.  Her current client roster includes Nielsen, Univision Communications and Bupa Latin America.

  • Banco Santander – Chile

Banco Santander has appointed Mayo/Draftfcb in Chile to handle its digital creative account. The account will be lead by Javier Yranzo.

  • Boca Juniors – Argentina

One of the most important soccer teams in Argentina, Boca Juniors, has launched a new corporate identity. The agency in charge of the work was Bridgerconway.

  • Havana Club – Spain

Havana Club International has opened the first of a series of pop-up 'Mojito Embassy' bars in Milan, ahead of a European rollout, with the aim of educating consumers on creating the classic Cuban cocktail.


For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Latinamericans . More than 1400 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

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Portada Staff

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