The high quality of Portada’s events and content comes to Mexico in the form of the Mexico Forum for Advertising and Media, to be held October 26 at the Intercontinental Hotel, Mexico City. The theme of the event is "Advertising 2012: Client goals and the media used to achieve them." Portada has developed a program featuring the best advertisers and media agencies in Mexico.
Participants will include:
Carlos Vaca, CEO, BBDO Mexico
Sylvain Chevalier, CEO, MPG México (to be confirmed)
José Antonio Buendía Clemow, Vice President of Marketing, CMR
Santiago Duran, Digital Area Director, Carat Mexicana
Lidia Rubi Harfush, Manager of Strategic Services – Marketing, Grupo Lala
Susana de la PortillaConsumer Strategy, Flock Advertising., Brand Director, Grupo Modelo (to be confirmed)
Alejandro Furlani, Head of Consumer Planning, Diageo Mexico
Bianca Loew, CEO, IAB Mexico
Mario Nissan, VP of Client Services, Flock Advertising.
Marcos Baer, Publisher of Portada, will provide a breakdown on the latest international trends, and Carlos Vaca, CEO, BBDO, will offer his vision of how these trends and other factors are reflected in the Mexican market.
Marketing directors and media agency executives will explain their goals for 2012 and the opportunities and challenges they see in the dizzying evolution of the advertising and media market. The rise of digital media and its effectiveness in reaching the Mexican middle class will be addressed in another important panel.
See the detailed program.
Follow the forum on Twitter: #portadamx11