Let the fun start! Portada's Latin American Advertising and Media Awards reward excellency in Latin American (panregional) advertising campaigns and in start-ups/media companies targeting pan-latin audiences (Latin America, U.S. Hispanic and the Iberian Peninsula!).
Award Winners will be announced at Portada's 2012 Latin American Advertising Media Summit, June 6-7 at the Perry South Beach in Miami
Agencies, as well as branded entertainment properties that have made an outstanding contribution to the quality of content targeted to Spanish and Portuguese-speaking audiences in the U.S. Hispanic market, Latin America and Spain. (TV Spots and other 100% advertising oriented properties are not accepted in this award category).
Top Digital Media Innovator in the Latin World NEW!
Candidates are companies (including start-ups) in Latin America, the USH Hispanic market and Spain in the realm of interactive (social) media and digital advertising, They include:
– Advergaming providers
– Online Video content/advertising providers
– Mobile content
– The candidate should have substantially increased the quality digital media solutions in a creative way.
Top Latin American Digital Media Agency NEW!
The Latin American digital media agency that has produced outstanding results during the last 12 months. The agency has distinguished itself through excellent creative, innovative digital media products as well as top notch results for its clients.
Top Latin American Media Innovation
Nominations are accepted from Media Companies in the Spanish-speaking world (Latin America, US Hispanic and Spain) who have: Launched an off-line media product in the last 12 months that is compelling and technologically innovative. The innovation should benefit both consumers and advertisers in wide areas of Latin America, Spain and the US.Hispanic market. Nominations by agencies and media placement firms or exchanges will not be accepted.
Top Panregional Advertising and Media Professional of the Year
Nominations are accepted for Advertising and Media Professionals that have made an outstanding contribution to the expansion of media and advertising targeting Latin American audiences. Award candidates should contribute to the growth of the Latin American-panregional advertising and media sector (as opposed to a more national-local approach).
Top Panregional Advertising Campaign
Nominations are accepted for Advertising Agencies and Clients (Corporations) that have: created, planned and executed Advertising Campaigns in at least two Latin American countries in any media vehicle during the last twelve months. The campaign achieved high ROI for advertisers. In addition, the campaign is distinguished by a high degree of creativity as well as consumer friendliness.
Top Panregional Digital Advertising Campaign
Nominations are accepted for Advertising Agencies and Clients (Corporations) that have: created, planned and executed Latin American Digital Media Advertising Campaigns, in at least two countries, during the last 12 months. The campaigns are distinguished by high ROI for advertisers as well as creativity and consumer friendliness.
Top Panregional Integrated Campaign (at least 4 media types including BTL) NEW!
Nominations are accepted for Advertising Agencies and Clients (Corporations) that have: created, planned and executed Latin American Advertising Campaigns, in at least two countries and at least 4 media types, including BTL, during the last twelve months. The campaign must have achieved high ROI for advertisers. In addition, the campaign is distinguished by a high degree of creativity as well as consumer friendliness.