OLX announced the appointment of Rodrigo Ribeirão as Country Manager of OLX Brazil. In his new role, Ribeirão will lead all OLX Brazil operations, including the internet classifieds site and the mobile classifield site.
"By having a local presence, we aim to understand the Brazilian consumers better and tailor our product offerings to their needs and preferences," says Alec Oxenford, Founder and Co-CEO of OLX, Inc.
Rodrigo comes to OLX from MercadoLivre Brazil, where for 3 1/2 years he was responsible for Online Marketing and created the Retention Marketing area in Brazil. As the OLX Brazil Country Manager, Ribeirão will build brand awareness, improve user engagement, form strategic partnerships and develop strategies for driving growth. He will be based in OLX's new office in São Paulo and will work closely with OLX's Co-CEOs Fabrice Grinda, and Alec Oxenford. Because OLX views success in the Brazilian market as central to its goal of becoming the world's top classifieds site, Grinda and Oxenford sought someone whose competence would ensure not only the brand's success in the important Brazilian market, but also contribute significantly to the company's global aspirations.
Rodrigo Ribeirão says, "The challenge of leading OLX's operations in Brazil is an amazing opportunity. I look forward to ensuring that Brazilians get great service from OLX and grow to recognize its superiority in the competitive online classifieds market."
With the addition of Ribeirão in the new office in São Paulo, OLX now has 130 employees in 6 offices around the world. Its growth in human resources and infrastructure mirrors its impressive growth in the online classifieds space — OLX.com.br has over 10 million visitors per month with over 750,000 items at any given time.