Advertising Age announced that Anheuser-Busch InBev picked local Sao Paulo agency Africa to launch Budweiser beer in Brazil this year over the brand's international network DDB — even though DDB's Brazilian agency was the only contender left in the lengthy review.
AmBev started the review almost a year ago and was down to two finalists, Leo Burnett and DDB. Four months later, AmBev's communications director, Alexandre Loures, confirmed that Africa will launch Bud in Brazil. Africa wasn't involved in the earlier pitch but is the agency of record for another AmBev brand, Brahma, Brazil's No. 2 beer. During last year's World Cup, Anheuser-Busch focused its massive marketing campaign for Brazil on Brahma, with work from Africa. DDB has other AmBev assignments, too, for Bohemia beer and soft drink Guarana Antarctica.
Source: Advertising Age