Erica Doyne, senior director of marketing for AMResorts, talked to Portada about the hotel brand’s biggest challenges in the U.S. Hispanic and Latin American market, as well as marketing trends in the luxury hotel business.
Broadcast channels in the U.S. are spending millions of dollars a year to obtain the rights to transmit Mexican soccer games in an effort to reach the 35 million Hispanics of Mexican descent living in the U.S. (Note: This article is included in Portada’s 2016 Sports Marketing Guide, to get the full version,
The UFC will continue to focus on growing in the Latin American market.
Major Mexican soccer matches are taking place in the U.S., due to the important Mexican-American fan base, having the game played in the U.S. represents a huge marketing opportunity both for brands, e.g. Honda, fans, and TV broadcasters.
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Hispanic newspapers confirm that holding events allows them and the brands supporting them to get closer to their readers and consumers.
Stephanie Borges, VP for North America Strategic Marketing & Partnerships at Six Flags Theme Parks, shared insights on how the park deals with marketing to Hispanic consumers.
A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Patty Marchak, international director at Club América, tells us about the team’s expansion plans in the U.S..
Carlos Orta, VP corporate affairs at Carnival Corporation, Montserrat Santaella, international promotion manager at Grupo Posadas, and José Luis Carrete, chief digital officer at Hoteles City Express, talked about their marketing challenges and their relationship with OTAs during #PortadaLat in Miami.
Grinberg discusses how to best advertise on social media.
Dorothy Dowling, Chief Marketing Officer, Best Western Hotels & Resorts, talked about the challenges of digital marketing in the hotel industry during a chat with Adam Singolda, CEO & founder of Taboola, at #PortadaLat in Miami.
The tournament is celebrating its 100th anniversary, and this is the first time the tournament is being held in the U.S., with 15 sponsors confirming months before the tournament started.
Qubit.tv presents an alternative business model to OTT.
ImpreMedia announces the creation of IM Studio ñ, its in-house marketing solutions service provider.
A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Mexican banks like Banamex, BBVA Bancomer and Santander say sports sponsorships are one of the top marketing strategies for their brands. Banks have become one of mexican soccer main sponsors and other of other sports like F1 and baseball.
FLUVIP, an influencer marketing company, has decided to open offices in Mexico.
Jorge Inda Meza, U.S. marketing director for the Western region at Anheuser-Busch, talks to Portada about why now is a good moment to bring Estrella Jalisco beer to the U.S..
Azteca America reorganized its content to reinforce its strategy of getting closer to its Hispanic audiences in LA, Chicago, New York, and Dallas.