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Ximena Cassab @xcassab

#PortadaMX: Users Want More Mobile Video and Social

During the Mexico Forum on Advertising and Media, organized by Portada in Mexico City on October 11, Omar Medina, CEO of Plasmodia, Jorge Munguía, country talent manager for México at ZoominTV, Raul Aguilar, CEO of Nurun and José Antonio Viesca Muriel, CCO of Zoomin.TV discussed the most relevant trends that they are observing in digital marketing.

#PortadaMX: Highlights from our Marketing and Media Forum in Mexico City!

The sixth annual edition of our Mexican Advertising and Media Forum took place at the Presidente Intercontinental Hotel in Polanco this morning. Thanks to our presenters from different marketing departments at agencies and brands, five forums were held. The participants discussed topics like social marketing, e-commerce, sports marketing, branded content and advertisers and agencies’ outlooks on 2017 in Mexico.

#Portada16 Sports Marketing Forum: Five Myths About E-Sports

tuart Lipson, Executive Director of the E-Sports Advertising Bureau, Josh Spiegelman, Managing Director at Mindshare Spotlight Mindshare NA, and Andrew Benfer, Director of Brand Partnerships at Whistle Sports talked about how E-Sports work and the myths that surround them.

How the NFL Is Finding Value in Mexico

The NFL has become more popular in the Mexican market, creating a great business opportunity. An example of this is the game between the Oakland Raiders and the Houston Texans, which will be played in Mexico in November 2016.

Luis Perillo on Hilton’s Plans to Push LatAm Growth

Luis Perillo, VP of Sales & Marketing, Caribbean & Latin America at Hilton Worldwide, explains why the hotel line is making a significant effort to continue its expansion into the Latin American market with new hotel openings and brands.