Trip Barrett is Portada's Head of Travel and Hospitality Content. In this role, he leads an advisory board of marketing executives from the leading companies in the Americas. Trip is a Global Marketing, Brand Management and New Business Initiatives Leader with extensive experience in the Hospitality and Tourism, E-Commerce, and Entertainment Industries across Latin America, Asia and Europe in addition to the United States. With his background and expertise, he is currently Consulting with Client companies looking to maximize their Brand Potential and Consumer Loyalty in existing as well as new Markets. Prior, Trip was with Starwood Hotels & Resorts for 13 years as Vice President of Brand Management for Latin America. He spent three years with Amazon as Director of International Business Development in Seattle, and eight years with the Walt Disney Company based in Mexico City, Miami, Buenos Aires and Hong Kong. Trip Graduated from Duke University with a BA in Economics, and received his MBA from The Wharton School, University of Pennsylvania. He is an avid traveler and has lived and worked in 9 countries on 4 continents; He is fluent in Spanish, Portuguese and English.
With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.
The Airline and Retail Industries have to reinvent themselves to be profitable. Looking at how Amazon vs the Airlines build their Consumer / Brand relationships, we can see which efforts are more valuable.