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Trip Barrett

Trip Barrett is Portada's Head of Travel and Hospitality Content. In this role, he leads an advisory board of marketing executives from the leading companies in the Americas. Trip is a Global Marketing, Brand Management and New Business Initiatives Leader with extensive experience in the Hospitality and Tourism, E-Commerce, and Entertainment Industries across Latin America, Asia and Europe in addition to the United States. With his background and expertise, he is currently Consulting with Client companies looking to maximize their Brand Potential and Consumer Loyalty in existing as well as new Markets. Prior, Trip was with Starwood Hotels & Resorts for 13 years as Vice President of Brand Management for Latin America. He spent three years with Amazon as Director of International Business Development in Seattle, and eight years with the Walt Disney Company based in Mexico City, Miami, Buenos Aires and Hong Kong. Trip Graduated from Duke University with a BA in Economics, and received his MBA from The Wharton School, University of Pennsylvania. He is an avid traveler and has lived and worked in 9 countries on 4 continents; He is fluent in Spanish, Portuguese and English.

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


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A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

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During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.