Yesterday morning HBO Chairman and CEO Richard Pepler said that HBO will launch a stand-alone, over-the-top service that would allow consumers to watch HBO content without having a cable subscription. Whether HBO Latino will be part of this initiative is still to be determined. But Portada’s Susan Kuchinskas played what-if and asked several experts on their thoughts on an OTT HBO Latino.
Susan Kuchinskas @susankuchinskas
The Multichannel Network (MCN) World is smoking hot. YouTube content has grown up – so much so that it’s growing off the platform, thanks to multichannel networks, or MCNs, that are investing in original content and investigating new distribution channels. Is this the future of TV? What major players told Portada Digital Media Correspondent Susan Kuchinskas.
A recap of major news on the marketing and media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Loco por iPhone 6? The iPhone 6 may have sold 10 million units in its first three days, but Apple’s penetration in Hispanic and Latin American markets is lower, according to the […]
A recap of major news on the marketing and media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Heritage of conscious consumption Nielsen celebrates “conscious consumers” during Hispanic Heritage month, with vignettes of real consumers appearing every Monday on its Multicultural YouTube channel from September 15 through October 15. The […]
A recap of major news on the marketing and media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Denny’s “Likes” Hispanics The restaurant chain is expanding is Hispanic marketing with a dedicated Facebook page that will offer original and curated content. Denny’s vice president of marketing John Dillon told […]
Walmart’s announcement that it will create and operate its own media exchange to help its suppliers spend its media dollars based on the data WalMart obtains, has gotten mostly positive comments. What are the implications for the multicultural sector?
Nasty, nasty bots that suck up ad dollars while leaving brands with phony stats is probably a huge issue for advertisers. How huge? The ANA’s partnership with White Ops in The Marketers’ Coalition aims to identify the extent of click fraud. During the study, campaigns of participating brands will be tagged to allow White Ops to monitor them for fraud. Are Hispanic campaigns included in the effort? If so why?
Amplificación! In Hispanic Entertainment Marketing it’s all about Social Media and Content Marketing
The role of Social Media and Content Marketing efforts can not be emphasized enough when it comes to Hispanic Entertainment Marketing. Portada Digital Media Correspondent Susan Kuchinskas on how SABMiller, SuperLatina, Comida y Familia, Terra, NewsCred, Taboola and Outbrain are facilitating Hispanic Entertainment experiences.
A recap of major news on the marketing and media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. How Maleficent Got Her Hispanic Groove Casting a Hispanic star or throwing some Spanglish into the marketing isn’t the only way Hollywood studios can attract Hispanic audiences. Sometimes, tweaking the marketing to […]
Hispanic consumers love music, and they’re more likely than the general U.S. population to use mobile devices. Put those things together and marketers get an emotion-fueled rocket to their hearts and minds. Portada’s Digital Media Correspondent Susan Kuchinskas, on how marketers use music to connect with Hispanic audiences through mobile media.
A recap of major news on the Marketing and Media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Felipe Esparza is “un Buen Fit” for Honda Fit Combine two of the most desirable and least-understood consumer segments – Hispanics and Millennials – and you get Hispennials, a target market everyone wants […]
A recap of major news on the Marketing and Media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Heineken Takes a Replay for UEFA Campaign The beer brand was late to the party, but its first-ever Hispanic TV campaign on Fox Deportes scored so well that it’s signed on again […]
On fire after a successful Upfront, Hulu Latino says it will offer close to three times the volume of content it had available in 2013, thanks to its highly successful original series “East Los High,” plus content from more than 70 partners.
LINKAGE: Identity Crisis? Have a Donut!, Hyundai’s and Volkswagen’s Fifa efforts, Hollywood hunting Hispanics…
A recap of major news on the Marketing and Media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Hyundai and Volkswagen Target Hispanics during FIFA World Cup There’s more evidence that marketers are waking up to the economic and social power of Hispanic consumers, with car companies making plays at […]
A recap of major news on the Marketing and Media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinkas
“We have video buyers and we are about to enter another Video Upfront. You won’t talk about the TV Upfronts anymore,” says SMG Multicultural’s Marla Skiko. Portada’s Digital Media Correspondent Susan Kuchinkas on how agencies and digital marketing vendors are preparing for the TV-Video convergence in the Hispanic market. Will DSP’s buy TV Spots? Will there a pricing convergence? And more…
National Public Radio is on a hunt for Hispanics. Also for millennials, multicultural programming, and a wider view of America that includes the entire continent. It thinks its mobile app may be the way to get there. Find out how NPR, Batanga and other media properties are using apps to reach Hispanics.
Agencies are paying attention to internet radio services, thanks to the move to mobile and the demand for consumer choice. Research firm eMarketer estimates there will be 159.8 million digital radio listeners in 2014. That doesn’t mean, however, that they’ll grab ad dollars away from terrestrial radio. Rather, digital listening in all its permutations will become part of the multi-channel and multi-media marketing mix. How to do a multiplatform (Hispanic) Audio Buy.