In our second Agency profile, Susan Kuchinskas covers The Media Kitchen and how entrepreneurial “media chefs” cook up the best media plans at an agency that prides itself on its culture. The Media Kitchen was spun out of kirshenbaum bond senecal + partners in 2001, and it’s been riding the waves of digital change ever since.
Susan Kuchinskas @susankuchinskas
A nice brand mix and media clout, for sure. But will accounts go back for another round of reviews? Two food giants are merging to form The Kraft Heinz Company. The merger likely means brand expansion into Latin America, tighter screws on media agencies, and account reviews.
Advertisers and demographers are waking up to the value of Latino consumers, with kudos from The Economist and Nielsen, as Toyota says thanks to LA locals. Hispanics lead edge of media shifts Not only are Hispanic Americans heavy and enthusiastic users of all kinds of media, their behavior can also help brands and agencies understand […]
Skyword has expanded its offerings to include paid amplification of social media content. Andrew Wheeler, senior vice president of strategic services, calls the new offering “a natural extension that enables us to continue to help our clients expand their reach and build audiences.” Skyword provides a cloud-based software platform that lets brands identify content creators […]
Spanish-language spots show advertisers’ increasing determination to reach Hispanics, while Skyword provides tips on doing it right. Enterprise tests Spanish spots Car rental agency Enterprise released a Spanish-language commercial in six U.S. markets, highlighting its service that picks up customers and drives them to rental locations. The 30-second spot by Bromley, “Vamos Por Ti,” began […]
With the continued growth of mobile marketing comes a growing tracking and attribution problem. Cookies and tracking pixels have been the standard for measurement and attribution for close to 20 years, but what do we do now that cookieless mobile accounts for more than 50 percent of traffic to commercial websites?
Reaching Hispanics at home or out and about, multiple screens and social media keep them tuned in. AT&T sponsors Telemundo multiscreen talkback In a nod to consumers’ increasing use of digital media while they enjoy TV, Telemundo has launched AT&T Presenta Suelta la Sopa Novelas, a digital and on-air variety show that lets viewers interact […]
WPP’s stake in comScore no cause for concern among media agencies, who applaud the potential of the partnership. The recent partnership between Kantar Media and comScore could provide synergies in measurement and expand international scope. A look at how this new piece adds to the expanding puzzle in the Digital Media Measurement Ecosystem.
Programmatic buying for Time print; Adidas explains how to really align IT and marketing; and SMBs turn to social media marketing while luxury brands are wary. Time’s print goes programmatic Time Inc. has jumped on the programmatic bandwagon, allowing advertisers to buy print audience segments in an automated marketplace. The offering comes with post-campaign measurement […]
Deal between Havas and NewsCred will give access to content, content management and analytics tools for Havas and its clients around the globe.
Honda’s "Space for Dreams" campaign encourages parents to help their kids aim for the stars, with heavy use of digital video supported by social media. Honda liked the footage so much that it also hopes to create a 30-second TV spot – and carve out a budget to air it.
In our new agency profile feature, Susan Kuchinskas writes about Spark’s origin, key clients, its multicultural offering, main decision makers, cool upcoming campaigns and more…Spark’s Elevator pitch? Boutique services with the clout of Starcom Media.
YouTube and other social media channels could make TV buys less critical, as Millennial consumers move to over-the-top viewing. Find out why earned views on YouTube help movie marketers gain an effective cost-per-view below that of AdWords campaigns.
LINKAGE: Univision not on Republican Debate List, Eva Longoria wants more Latino Writers, Global Spanish Video
The range of Hispanic content, in Spanish and English, continues to expand. But we could do more and differently, many say. Advertisers, Save the Date for Upfronts For the Upfront 2015 season, Telemundo and NBC Universo will come out of the gate together with their presentations, on May 12. With all the emphasis in the […]
It’s all about the content, baby, as Hispanic characters begin to permeate TV and video. It’s a good thing, because Latino consumers are feeling spendy, especially when it comes to guacamole. NASCAR Races to Thrill Latinos NASCAR Productions’ Entertainment and Marketing division has partnered with telenovela star William Levy and Gladys Gonzalez to produce a […]
As weary ad execs wandered home from CES 2015, we took a look at what this mother of all consumer electronics shows revealed about the future of advertising. We identified five trends that we think will matter for advertisers in the years to come, and checked in with three smart executives to get their thoughts.
New studies connect the dots between social and revenue. It’s still a fuzzy picture, but retailers definitely are finding ROI in social media. What social media properties should retailers partner with to reach out to the Hispanic consumer?
Hispanic YouTube stars come out of nowhere … Una chica makes some videos in her bedroom. Two years later, maybe she’s talking to 15 other kids – or maybe she has 7.5 million subscribers to her YouTube channel. How Hispanic stars are born on YouTube and create content for a global audience.
In the second article on Multichannel Networks (MCNs), Portada Digital Media Correspondent Susan Kuchinskas looks at how MCN’s gather the best of independent video programming, often being distributed via YouTube channels, and then play matchmaker between brands and individual content creators.
A recap of major news on the marketing and media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas.