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Susan Kuchinskas @susankuchinskas

Susan has been covering digital media since they were invented. She began her career as a design writer and then became a senior reporter for Adweek, covering the launches of Google, Amazon, Overture and DoubleClick, among many others. She was a senior writer covering marketing for Business 2.0, and then helped found M-Business, a magazine about the mobile industry that, in 2001, was way before its time. Since 1993, she's reported on the internet, digital culture, technology and science. Her work has appeared in Mediapost, ClickZ and other digital publications, and she consults on content strategy for technology and financial clients from a home office in the San Francisco Bay Area.
Susan reside en la Bahía de San Francisco, muy cerca de Silicon Valley y ha cubierto los medios digitales desde que se inventaron. Empezó su carrera como reportera de diseño y luego ocupó la posición de reportera senior de Adweek, cubriendo los lanzamientos de Google, Amazon, Overture y Doubleclick, entre muchos otros. También fue reportera de mercadotecnia en la revista Business 2.0 y luego ayudó a fundar la revista M Business, una publicación sobre el Mercado del móvil que se lanzo antes de que llegara el auge de ese vehículo. Desde 1993 ha reporteado sobre Internet, cultura digital, tecnología y ciencia. Su trabajo ha aparecido en Mediapost, ClickZ y otras publicaciones digitales.

LINKAGE : Everybody Loves Hispanics, All of a Sudden

Advertisers and demographers are waking up to the value of Latino consumers, with kudos from The Economist and Nielsen, as Toyota says thanks to LA locals. Hispanics lead edge of media shifts Not only are Hispanic Americans heavy and enthusiastic users of all kinds of media, their behavior can also help brands and agencies understand […]


Skyword Expands into Paid Amplification Services

Skyword has expanded its offerings to include paid amplification of social media content. Andrew Wheeler, senior vice president of strategic services, calls the new offering “a natural extension that enables us to continue to help our clients expand their reach and build audiences.” Skyword provides a cloud-based software platform that lets brands identify content creators […]


LINKAGE: Target Doubles Down on Hispanic, Enterprise Speaks Spanish, MaxPoint Goes Public….

Spanish-language spots show advertisers’ increasing determination to reach Hispanics, while Skyword provides tips on doing it right. Enterprise tests Spanish spots Car rental agency Enterprise released a Spanish-language commercial in six U.S. markets, highlighting its service that picks up customers and drives them to rental locations. The 30-second spot by Bromley, “Vamos Por Ti,” began […]


Do Agencies Like the ComScore-Kantar Partnership?

WPP’s stake in comScore no cause for concern among media agencies, who applaud the potential of the partnership. The recent partnership between Kantar Media and comScore could provide synergies in measurement and expand international scope. A look at how this new piece adds to the expanding puzzle in the Digital Media Measurement Ecosystem.


LINKAGE: Everything Becomes Even More Digital – Time Inc, Adidas, Luxury Brands…

Programmatic buying for Time print; Adidas explains how to really align IT and marketing; and SMBs turn to social media marketing while luxury brands are wary. Time’s print goes programmatic Time Inc. has jumped on the programmatic bandwagon, allowing advertisers to buy print audience segments in an automated marketplace. The offering comes with post-campaign measurement […]


LINKAGE: More Hispanic Faces in More Places, NASCAR, Kollide TV, Golden Globes and more…

It’s all about the content, baby, as Hispanic characters begin to permeate TV and video. It’s a good thing, because Latino consumers are feeling spendy, especially when it comes to guacamole. NASCAR Races to Thrill Latinos NASCAR Productions’ Entertainment and Marketing division has partnered with telenovela star William Levy and Gladys Gonzalez to produce a […]


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