Social networks make work more complex for traditional media companies as they compete for consumer attention particularly the coveted Millennial. An even bigger challenge is to find a way to monetize that attention. What strategies and tools can media companies rely upon when it comes to monetize their content at social networks? An in-depth feature story by Portada’s Digital Media Correspondent Susan Kuchinskas.
Susan Kuchinskas @susankuchinskas
Social Marketing Platforms create a social graph for each lead by tracking that lead’s connections and behaviors. This allows a company to generate leads from its existing cluster of customers, and then use social and display advertising for targeting. The Social Marketing sector is red hot. Acquisition-crazy Gravity4 just bought Bolzter to Add Lead Gen to its Marketing Cloud for further expansion in the U.S. and Latin America.
Trump Effect could be positive for Hispanics; Honey Maid profiles Dominican immigrant family; Gannett downsizes; and Clinton ponders Latino campaign strategy. The Trump effect Yeah, he talked trash about Hispanics and made people very mad. But you know what? He also got more people to, um, notice Hispanics. And that includes general-market media. Publications including […]
In a converging world, Allrecipes offers advertisers the best of local and global. Allrecipes is a community-driven network of websites where home cooks can share recipes – and brands can connect with their passion for serving nourishing and delicious home-cooked meals. With Spanish-language sites localized for Mexico, Argentina and Brazil, the recipe hub has found […]
Five-year-old Pantelion Films has been on a roll since the 2013 release of Instructions Not Included, a feature starring Mexican comedian, television actor and director Eugenio Derbez. That breakout success for Pantelion is the result of a business strategy that enabled the studio to experiment and refine its offerings. What’s next.
The latest news on Hispanic media and marketing features Dodge, Acosta, Google, Twitter and Ipsos MediaCT. Restaurants put money where the mouths are While in general, marketers seem to underspend to reach Hispanic consumers, targeted restaurant spending has increased 11.4 percent from 2010 to 2014, according to the AHAA. At the same time, the restaurant […]
Full-service agency RPA helps clients occupy white space in the competitive landscape. The Elevator Pitch, the Origin Story, Secret Sauce, Media Strategy, Decision Makers and more….
The latest news features MassMutual, Meredith Hispanic Media, Vice, Microsoft and Fast Company. Pharma companies lag in Hispanic marketing Some pill-pushers just don’t get it – it being the importance of Hispanic consumers to any company. According to an analysis and report from AHAA, Johnson & Johnson-Janssen-Ortho-McNeil leads in marketing targeted to the nation’s Latinos, […]
Nuances of culture are important for anyone trying to reach Hispanics, from political candidates to mainstream brands to media. Fox Buys Majority in National Geographic Magazine and Cable: Will Climate Change Denial Win? The 127-year-old nonprofit National Geographic Society has struck a $725 million deal that gives 21st Century Fox a majority stake in National Geographic magazine […]
Amazon’s Pedro Huerta, director of Kindle Content in Spanish for Amazon, talks to Portada about the expansion of Spanish-language titles, growing usage in the U.S., Mexico and Spain, and its latest Indie Literary Prize
Elevator Pitch: Think big and act small is the mantra of this Huntington Beach agency that’s infused with the maverick surfer ethos. Secret Sauce: Thinking big means coming up with wild ideas for challenger brands – as well as for Hyundai/Kia. Innocean USA partnered with neuroeconomist Paul Zak, AKA Dr. Love, to explore the love […]
What is the language for Search? English or Spanish? Even bilingual Hispanics sometimes search in Spanish, while Spanish-language searchers may need localized landing pages. Search and multicultural experts explain best practices for SEM.
NBCUniversal announces CultureFirst, the IAB hosts a multicultural town hall, Hispanics could drive auto sales, while the New York Times examines what makes multicultural TV shows relevant to all. Universality Is Key to Crossover Appeal of TV Programs The Hispanic audience is fragmenting along with all other TV audiences, as a plethora of over-the-top video […]
With increasing pressure from digital, broadcasters will strut their best and brightest stuff this week. Here’s what media buyers from Zubi Advertising, Horizon Media, Havas Media, Dieste, Bromley and Innocean USA expect.
As Hispanic media consumption patterns shift, top brands work to follow them. Nissan Taps Smart Glass Tech for Altima 2015 Thrill Good things come in shiny packages, and Ride of Your Life, Nissan’s multi-channel campaign to launch the 2015 Altima is a prime example. A group of consumers were invited to a shopping mall and […]
LINKAGE: Adios Don Francisco, Hooking Up with Tech Companies Works for Hearst, Adsmovil and SBS Jump on Programmatic…
A lot is going on this week says Susan Kuchinskas including ‘how Hearst Tech partnerships make ad sales — and ads themselves — snazzier’, an Adsmovil-Pubmatic deal for programmatic, Sabado Gigante bidding adieu and more… Print and Video: Better Together Hearst Media put together an eyeball-grabbing campaign for Chevrolet that planted an actual video screen […]
Should you run your social media marketing in Spanish or English? It depends on many things, from age to acculturation level to medium to context. It’s not a simple question of Spanish vs. English. Marketers must understand levels of acculturation – and who the influencers are.
Slippery brands get entertaining, enticing Hispanic consumers to pay attention. Havas Goes Faux for DishLATINO To excite Hispanic consumers about subscribing to DishLATINO, Havas tapped Mexican TV actor and comedian, Eugenio Derbez for a new spot called Streaker. It eased the campaign by “leaking” what looked like a cellphone video showing someone streaking at a […]
Hispanics are widely represented in baseball, including more than 20 percent of players. If you include players with some Hispanic heritage, that jumps to 30 percent. While MLB has long reached out to Latinos, Opening Day 2015 on ESPN Sunday Night Baseball revealed the kickoff of the organization’s first Hispanic ad campaign via LatinWorks.