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Raúl Ramirez Riba @rulsCC

Raúl Ramírez Riba is an avid digital content buff whose passions include film and music. He studied Communications at the Universidad Iberoamericana in Mexico City. Raúl worked for three years as head of web operations at radio station Ibero 90.9 and spent a year as Editor in Chief of the WannaFlock.com portal. He is currently Editor-at-Large at Portada.

New Portada Media Buzz Barometer: Univision, Telemundo and Azteca America lead

In December we introduced the Portada Buzz Barometer for Advertisers. Today we are introducing the Portada Media Buzz Barometer. While there should be more than  “buzz”, “buzz generation” can be very important for marketing and PR strategies. In this first release of our monthly analysis,  Univision, Telemundo, Azteca America, ImpreMedia and EZ Target belong to the media companies with the most positive […]


Presentando el Portada Buzz Barometer: Anunciantes (USH)

Junto con el nuevo sitio, Portada presentará ahora cada mes sus nuevos “Portada Buzz Barometers” en cuatro versiones: Anunciates para USH, Medios para USH, Anunciantes para México y Medios para México. A continuación el Portada Buzz Barometer: Anunciantes (USH) Nuestro barometro mide el cambio porcentual mensual en la influencia (buzz) que los principales anunciantes generan […]


AP introduces Stylebook in Spanish for Latin America and U.S. Hispanic market

AP is launching its first Spanish-language stylebook targeting the U.S. Hispanic and Latin American space. AP’s English-language stylebook has served as a standard reference for English-language journalist since 1953. The “Manual de Estilo Online de la AP” will be available through ManualDeEstiloAP.com to AP’s Spanish news services subscribers starting November, 19. Non-AP suscribers will get […]


AP introduces Spanish-language Stylebook

AP is launching its first Spanish-language stylebook targeting the U.S. Hispanic and Latin American space. AP’s English-language stylebook  has served as a standard reference for English-language journalist since 1953. The “Manual de Estilo Online de la AP” will be available through ManualDeEstiloAP.com to AP’s Spanish news services subscribers starting November, 19. Non-AP suscribers will get access […]


Breaking Ads Colombia – Colombia Webmonitor: Chocolate Corona, IdeasMusik.com, UNE Empresas

A new selection of “Breaking Ads Colombia” as tracked by  ColombiaWebMonitor™,  a service of Media Economics Group. The campaigns were active between october 22 and november 4 of 2012. Below digital campaigns from Chocolate Corona, IdeasMusik.com and UNE Empresas. Chocolate Corona Advertiser: Compañía Nacional de Chocolates S.A.S. Campaign: Chocolate Corona “Comparte tus Buenos Momentos” Concurso […]


Research: Argentina: Non computer traffic Reached 2.1% in March

According to comScore, smartphones and tablets drive a growing share of internet content consumption in Argentina. The report about connected device usage in Argentina found that digital media consumption via connected devices (including mobile phones, tablets, etc.) accounted for 2.1 percent of all Internet page views in March 2012. Of this non-computer traffic, mobile phones […]


Changing Places: Victoria Canduela, Andréia Lipsky, Juliano de Almeida, Thiago Rocha…

Victoria Canduela is the new Regional Account Director at Neo@Ogilvy in Miami. Neo@Ogilvy clients include Iberostar and Burger King. Prior to Ogilvy, Canduela worked as Regional Digital Account Manager at Carat. Ogilvy & Mather announced the hiring of new professionals to its creative team. Andréia Lipsky, Julian de Almeida and Teco Cipriano as Art Directors, Thiago Rocha and Leandro […]


Prisa Earnings: Latam Growth does not offset Spain slump

Spain’s Grupo Prisa reported substantially higher sales in Latin America during the first nine months of 2012. The higher Latin American sales did not offset a substantial advertising revenue decline in Prisa’s core Spain market Grupo Prisa owns U.S. Hispanic broadcaster V-Me and radio company Grupo Latino de Radio as well as text book publisher […]


Breaking Ads Mexico – Mexico Webmonitor: Tupperware, Banamex, Ades, Fanta

A new selection of “Breaking ads Mexico” as tracked by MexicoWebMonitor™,  a service of Media Economics Group. The campaigns were active between 22 and 28 of october of 2012. Below digital campaigns from Tupperware, Banamex, Ades and Fanta Tupperware   Advertiser: Tupperware Brands Corporation  Campaign: TuTiendaTupperware.com  Language: Spanish Description: TuTiendaTupperware.com Spanish-labguage site featuring Tupperware products, tipes, recipes, etc. Site: Batanga.com […]


Sales Leads LatAm: Neo@Ogilvy, HSBC, Sonic, Snipp Interactive…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.  Neo@Ogilvy – Panregional Victoria Canduela is the new Regional Account Director at Neo@Ogilvy in Miami. Neo@Ogilvy clients include Iberostar and Burger King. Prior to Ogilvy, Canduela worked as […]


Mexico: MediaCom Announces new Head of Digital – Daniel Brown

MediaCom has named Daniel Brown as the new Head of Digital for MediaCom Mexico. The appointment comes alongside several recent senior hires across the region, including Fernando Silva, Regional CEO, and Edgardo Frias, Mexico CEO. Brown joins MediaCom Mexico after serving the past four years as Digital Director for MediaCom’s global headquarters in London. In […]


Telefónica Digital acquires video platform TokBox

Telefónica Digital today announced its acquisition ofTokBox, the video communications platform.  The acquisition of TokBox, based in San Francisco, builds on Telefónica Digital’s capabilities that will now extend beyond voice and messaging to live video. TokBox’s OpenTok Video Platform enables live video-based communications services through the addition of video calling into websites and mobile applications. Telefónica […]


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