PR Experts and Marketers pay attention! We are Introducing the Portada Buzz Barometer. Each month we will be highlighting the companies among the main marketers targeting the U.S. Hispanic consumer which make the most buzz.
In December we introduced the Portada Buzz Barometer for Advertisers. Today we are introducing the Portada Media Buzz Barometer. While there should be more than “buzz”, “buzz generation”
Today we are introducing the “Portada Buzz Barometer”. Walmart showed a substantial increase in Buzz during November (see the chart below), while Verizon and T-Mobile
Junto con el nuevo sitio, Portada presentará ahora cada mes sus nuevos “Portada Buzz Barometers” en cuatro versiones: Anunciates para USH, Medios para USH, Anunciantes
AP is launching its first Spanish-language stylebook targeting the U.S. Hispanic and Latin American space. AP’s English-language stylebook has served as a standard reference for
The Audit Bureau of Circulations has rebranded itself as the Alliance for Audited Media. The new brand, endorsed by 94 percent of the organization’s members
AP is launching its first Spanish-language stylebook targeting the U.S. Hispanic and Latin American space. AP’s English-language stylebook has served as a standard reference for English-language
The Audit Bureau of Circulations has rebranded itself as the Alliance for Audited Media. The new brand, endorsed by 94 percent of the organization’s members who
A new selection of “Breaking Ads Colombia” as tracked by ColombiaWebMonitor™, a service of Media Economics Group. The campaigns were active between october 22 and
Golf Channel Latin America es un canal de televisión de paga dedicado 24 horas al deporte del golf, con presencia en todo LatAm y un
According to comScore, smartphones and tablets drive a growing share of internet content consumption in Argentina. The report about connected device usage in Argentina found
Victoria Canduela is the new Regional Account Director at Neo@Ogilvy in Miami. Neo@Ogilvy clients include Iberostar and Burger King. Prior to Ogilvy, Canduela worked as Regional Digital Account
Spain’s Grupo Prisa reported substantially higher sales in Latin America during the first nine months of 2012. The higher Latin American sales did not offset
A new selection of “Breaking ads Mexico” as tracked by MexicoWebMonitor™, a service of Media Economics Group. The campaigns were active between 22 and 28
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers
MediaCom has named Daniel Brown as the new Head of Digital for MediaCom Mexico. The appointment comes alongside several recent senior hires across the region,
Telefónica Digital today announced its acquisition ofTokBox, the video communications platform. The acquisition of TokBox, based in San Francisco, builds on Telefónica Digital’s capabilities that will
Our reporter Raul Ramirez Riba responds to a recent Huffington Post article that critized his recent article about the size of Facebook’s Hispanic Audience.
With 845 million active users per month as of December 2011 and about 80% of them from outside the United States and Canada, Facebook has undoubtedly established itself as one of the most important advertising…
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