Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Editorial Staff @portada_online

MyCode Buys Stake in Remezcla, Signaling Further Consolidation in the Hispanic Digital Media Sector

Remezcla announced that MyCode acquired a “sizable” stake in Remezcla. The transaction reflects the trend towards further consolidation in the Hispanic digital media space as relatively small companies partner up to scale their operations. In August last year, Mitu acquired NGL Collective, and in May, also of 2022, MyCode acquired ImpreMedia, a major publisher of Spanish-language content via digital and print media.

Total Market Theory

Why The Total Market Theory Isn’t Working With Latinos

The total market theory has been dominant in traditional media for a couple of years now. But, other platforms like social media continue to rely on segmentation, targeting Hispanics through multicultural marketing. They are successful because they are out-in-the-open double agents, says industry veteran Ismalis Mendoza.