Jameson Irish Whiskey, Porsche, Pronovias…
Jameson Irish Whiskey, Porsche, Pronovias and other brands targeting the U.S. consumer right now.
Jameson Irish Whiskey, Porsche, Pronovias and other brands targeting the U.S. consumer right now.
Successful marketing to Mexican Americans is the be-all and end-all for Anaheim, CA-based retailer Northgate Gonzalez Market. Portada talked to Victor Huerta, Brand Manager, Northgate González Market, to understand how one of the largest Hispanic supermarket chains reaches and engages its target consumers.
Hitmakers Sign to NEON16, growing its A-list roster of award-winning, multiplatinum, and culture-leading songwriters, producers, and artists with the signing announcement of hitmaker producers Albert
Dollar General, Coca-Cola, and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Great experiential marketing examples are based on deep consumer insights, flawless activations, appropriate amplification as well as relevant measurement. Portada interviewed Roberto Ramirez Laverde, Global Senior Vice President of BACARDÍ Rum, who recently launched the BACARDÍ x Stadium Goods SNEAK3ASY campaign.
Marketers and media execs from the Portada network provide 5 takeaways from the recent Cannes Lions 2023 festival. Read what Entravision’s Juan Saldivar, NUMATEC’s Giuliano Stiglitz, and We are All Human’s Claudio Romo have to say.
Constellation Brands, Inc., Stellantis and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Renowned Latin media powerhouse NEON16 has acquired Latina-owned and led ARRO MEDIA, a leading music marketing and social media agency founded by Cristina Arcay. The
The Hispanic Sentiment Study examines political polarization, DEI , and the impact of COVID-19 on the Hispanic consumer.
Toty by Sofía Vergara, Señorial and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Jeremy Arditi, the Miami-based executive recently promoted to Co-CEO of Teads, has interesting views on the key drivers moving the global digital marketing industry. Portada caught up with Arditi and learned about his views on the ChatGPT threat/opportunity, Teads’ growth and revenue breakdown, and more…
H-E-B, Purpose Toys, and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
T-Mobile for Business is for the disruptors. The innovators of their industries who wince at the words “the way it’s always been done” and pave new paths in the process.
New hires Jose Suarez and Lana Rose Berger bring a wealth of knowledge in sales & multicultural advocacy to maximize the expansion of Marca in key markets.
Nuestro Stories, the production studio devoted to celebrating Latino storytellers, announced the launch of Nuestro Studios.
Cacique Foods, Intuit Quickbooks and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Messi’s engagement with Inter Miami will accelerate soccer’s transformative impact on U.S. sports marketing. Find out why the MLS has the opportunity to surpass Spain’s La Liga in revenues and shorten the gap to the three U.S. juggernaut leagues, NFL, MLB, and NBA. Five critical questions and answers you need to know about.
We just published the Marketing in Multicultural America 2023-2027 Insights Report. Advertising specifically targeted to African-Americans, Asian-Americans, and Hispanics will reach US $16.5 billion by 2027. The report is filled with intelligence about Hispanic Marketing forecasts and the input of key brand practitioners.
PNC Bank, Michelob ULTRA, Pepsi and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Holding Company Numatec is acquiring HEX. The newly-Appointed CEO Alexandre Jordão will scale the venture across key multicultural markets.