Compiled Databases
Due to the scarcity of large Hispanic lists, credit card issuers have to resort to compiled databases with individual names…
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Due to the scarcity of large Hispanic lists, credit card issuers have to resort to compiled databases with individual names…
Credit card issuers are getting into the Hispanic market in a big way…
Description: Hispanic Young Families Continuity Division of Reader's Digest…
Description: Subscribers to “The Guide for Mexican Foodservice Cuisine,” La Cocina Mexicana magazine…
Description: Spanish speakers who have donated to the Cystic Fibrosis Foundation…
Description: Essence, the lifestyle magazine for African-American women, has been overlayed with data…
Description: HCI Direct Inc., has been overlayed with Ethnic Technology data identifying Hispanic buyers…
Description: Buyers who have responded to Spanish-language TV commercials, and / or purchased music and video products…
Description: The Bookspan Garden City master file has been overlaid with Ethnic Technology data that…
Description: Members of Bookspan's Mosaico Book Club and Enhanced Hispanic members from their other premier adult clubs…
Description: March of Dimes supporters contribute to the non-profit organization's mission to improve the health of babies by…
Description: The FAMA Magazine subscriber list offers an educated, hip audience…
This year, Americas magazine, a publication which covers “the peoples and cultures of South America, North America and the Carribean,” sent out two versions–one in English and one in Spanish–of its direct mail appeal to potential subscriber…
Advice to publishers targeting Spanish-speaking audiences: if you want to increase advertising revenues and the number of subscribers, get your hands on good costumer databases…
In early August, Sears, the retailer who has invested most heavily in Hispanic advertising…
Batanga, the online radio and magazine publisher targeting Hispanics 18-34 years old, has begun to market its database again after…
Los Angeles based The Benites Group is looking to revive a program called LatinCoupon which it ran in the Los Angeles area in 2001 and early 2002. The program included …
Coupons are an important part of newspaper and direct mail FSI advertising. The growth of these sub-sectors of print advertising targeting Hispanics hinges on the populartiy of coupons among Hispanics…
Direct mail might be the last great frontier in the development of Hispanic print media. Despite its importance to certain sectors like financial services, retail and consumer packaged goods companies; itis still excluded from most Hispanic advertising statistics….
According to fugures provided by CMR, large retail chains are still relatively small advertisers in Spanish-language newspapers….Read More.