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Editorial Staff @portada_online

Two Dallas-Ft.Worth dailies celebrate their first year…

On September 29th, Al Día (Belo Corp, daily, circ. 45,000, Spanish) celebrated its one year anniversary with a special event at the Latino Cultural Center in Dallas. On October 4, Al Día's website (AlDiaTx.com), received the 2004 Radio-Television News Directors Association and Foundation (RTNDA) Edward R. Murrow award for best non-broadcast website. Read more.

Los Angeles: US $280 million advertising dollars up for grabs

National advertising is an important revenue source for Hispanic print media in Los Angeles. “In our display advertising, national advertisers account for about 40% and local for 60%,” Enrique Kaufer, VP of advertising at La Opinión tells Portadatm.

Mexican companies bet on Hispanic media

Cemex, Grupo Modelo, Femsa and other Mexican companies have a big followership among Mexican Americans. These companies are also increasing their US Hispanic advertising budgets…

New Parent goes Latino

It's a new trend. Parenting mags are jumping into the Latino market. New Parent Magazine will launch a Spanish-language version of the magazine. 

A Higher Quality Customer

DirectMail is also an attractive customer acquisition vehicle because it tends to attract a higher quality customer…

Compiled Databases

Due to the scarcity of large Hispanic lists, credit card issuers have to resort to compiled databases with individual names…

La Cocina Mexicana

Description: Subscribers to “The Guide for Mexican Foodservice Cuisine,” La Cocina Mexicana magazine…