Mexican Magazines Have 3 times Higher ROI than TV
Research by the Camara Nacional de la Industria Editorial shows that Mexican magazines are far superior (3X higher) to television in terms of ROI.
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Research by the Camara Nacional de la Industria Editorial shows that Mexican magazines are far superior (3X higher) to television in terms of ROI.
Unilever, Cendant and FDIC are increasing their Hispanic media allocations. Print plays an important role.
Argentina’s Editorial Atlantida will launch Alma, a high-end literary and culture magazine for U.S. Hispanics this fall.
Meximerica Media, publisher of Rumbo newspapers in Texas, received funding from two private equity funds. Edward Schumacher-Matos, CEO of Meximerica Media, shares his plans to fine-tune Rumbo’s growth strategy with Portada®.
The new round of financing for Rumbo papers has interesting implications for the development of the Hispanic print media sector.
During the first quarter of 2005 Hispanic magazine ad revenues grew by 33.9%, according to TNS Media Intelligence. In general, advertisers are increasing their allocations to national magazines.
Spanish media group Prisa formed a 50-50 joint venture in Colombia with Casa Editorial El Tiempo.
The San Francisco Bay areas Nuevo Mundo (weekly, circ. 52,000, Knight Ridder, Spanish-language), started a new weekly feature article in its entertainment section.
Hispanic Magazine will present its fourteenth annual Latina Excellence Awards Programm at a luncheon in New York City on Tuesday, June 7, 2005.
Rumbo, the four Spanish-language daily newspapers in Houston, San Antonio, Austin and the Rio Grande Valley, published by Meximerica Media, have entered into agreements with Publicitas-LHM.
Magazine publishers Time Inc. and Hachette Filipacchi Media are vying to acquire Grupo Editorial Expansion, one of Mexico's largest magazine companies. Some of Expansion’s magazines could easily be marketed to the U.S. Hispanic market.
TodoBebé will do its first drop in an ADVO shared mail piece this August.
According to figures from TNS/Media Intelligence, advertising revenues for the top 30 Spanish-language newspapers grew by US $44.1 million during the first two months of 2005…
With the increasing number of Hispanic births (now approaching 1 in 4), the larger size of Hispanic families, and the predicted growth of this market, it's not surprising that publishers and advertisers are looking for more and better ways to reach the key decision makers – Latina moms.
Personnel changes in Hispanic media and marketing.
See campaigns by national advertisers.
Nancy Tellet, director of media services at Siboney USA, told Portada® that MilkPep (Milk Processor Education Program)…
Austin's Ahora Sí! (weekly, Cox Newspapers, circ. 20,000, Spanish), Houston's La Vibra (weekly entertainment paper, Impremedia, published by The Houston Chronicle…
Bell South Corp. announced a new marketing campaign to promote the use of “The Real Yellow Pages” among the growing Hispanic residential and business communities in the Southeast.