Universal Press Syndicate acquires puzzle game rights
Universal Press Syndicate acquired North American, The Caribbean, and Latin American rights to sell Sudoku (also referred to as Sun Doku), a number puzzle game.
Menu
Universal Press Syndicate acquired North American, The Caribbean, and Latin American rights to sell Sudoku (also referred to as Sun Doku), a number puzzle game.
The Network Brownout Report 2005, published by the National Association of Hispanic Journalists, finds that despite the significant demographic and socio-economic changes that have occurred among the Hispanic communities here in the U.S., the networks continue to both under represent and mischaracterize the Latino population.
El Paracaidista (The Parachutist), a free Spanish-language monthly distributed to new immigrants and Hispanic residents of Southern Florida, provides useful, informative content intended to help Spanish-speakers take advantage of local resources and better understand how things work in the U.S. Service-oriented papers that are part guidebook, part directory are cropping up in other parts of the country as well.
Newspaper Mergers & Acquisition experts know that the most profitable newspapers are generally not in large metropolitan markets where competition for advertising is stiff and the cost of editorial content high.
Top Publishers talk about lessons learned and what’s to come
Dozens of newspapers targeting Spanish-speaking audiences were launched in the last two and a half years.
During the first half of 2005, automotive advertising in Hispanic magazines increased by 24.4% to US $13.6 million compared to the first half of 2004 (US $10.93 million).
Automotive companies slow to recognize the power of print
U.S. automotive companies with Hispanic advertising budgets are slowly increasing their allocation to print media targeting Spanish-speaking audiences.
Like the U.S., Spain also has a large Latin American immigrant population and is therefore fertile ground for publishers trying to reach first generation Latin American immigrants.
Eastern Pennsylvanian towns ripe for Spanish-language publications
Pennsylvania’s newspaper industry faces some interesting opportunities and challenges when it comes to targeting the state’s growing Hispanic population, particularly in the cities and towns of Eastern Pennsylvania.
Retail advertisers often lament the fact that Hispanic newspapers have not developed the ability to zone their editions.
In-flight magazines enable advertisers to reach a captive audience.
Mercado Bilingüe, a Dallas-Ft.Worth monthly published by Redan Bilingual Media, announced plans to expand its franchise to other Texas markets.
The July 11th (www.portada-online.com) piece on Foley's advertising campaign lacked credibility and accuracy.
General market and Hispanic publishers are continually looking for innovative ways to draw more readers and advertising dollars to their papers.
“Give me a powerful database that can reach potential clients and provide an editorial environment compatible with my products.” This is what advertisers targeting Hispanic customers are asking for from publishers.
Directos (Direct Marketing)
Louise Kalechstein, Jim Heekin, Carlos Verdecia…
Louise Kalechstein, Jim Heekin, Carlos Verdecia…
The Audit Bureau of Circulations Fas-Fax report shows strong growth in newsstand sales of Spanish-language magazines.