Editorial Staff @portada_online

Latina & Associates and Healy Media, Inc., publishers of El Latino and Diario Latino, respectively, have reached an agreement to permanently resolve their legal disputes.

A report on the conference “Culturally Speaking – Marketing to Latinos in English” at the Maritime Hotel in New York City: Media and advertising executives discussed the latest developments and trends in this rapidly growing niche market.

From 2002 to 2004 the Hispanic adult population in the 87 metropolitan markets increased by 16 percent while the number of Hispanic college graduates increased by 22 percent. 18.9 percent of Hispanic college graduates are heavy newspaper readers.

The new campaign for the 2006 Dodge Ram 1500.

Spanish Yellow Page Directory publisher Cobalt Publishing recently acquired two Floridian Spanish-language Yellow Page Directories. Jonathan Blue, Managing Director of Blue Equity, LLC, the owner of Cobalt Publishing, talks to Portada® about the acquisition and his expansion plans.

The Plymouth, MN, based agency is seeking to expand its Hispanic print media buying power.

A report on the conference “Culturally Speaking – Marketing to Latinos in English” at the Maritime Hotel in New York City: Media and advertising executives discussed the latest developments and trends in this rapidly growing niche market.

Knight Ridder’s The San Jose Mercury News announced that it will stop printing its Spanish language newspaper Nuevo Mundo and is selling its Vietnamese publication after failing to make them profitable.

The publication will be distributed through retailers Vallarta Supermarkets and Fiesta Mart. Additionally, they were distributed last weekend as an insert in La Raza (Chicago), Washington Hispanic, and Hoy (New York).

Cobalt Ventures acquired both, Miami En Sus Manos and Broward-Palm Beach En Sus Manos. The transaction forms part of the increasing consolidation of the Hispanic Yellow Pages publishing sector. For an overview of the sector,

Cingular Wireless launches a re-vamped national television, radio and print campaign.

According to a new study by the Latino Print Network, newspaper, magazines and other print media vehicles targeting Spanish-speaking audiences had combined advertising revenues of US$ 1.235 billion in 2004.

La Voz, a weekly Spanish language publication in Arizona, announced the launch on November 12 of La Voz Fin de Semana, a new weekend home-delivered edition.